Event Marketers Can Earn a Seat at the Revenue Table

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New e-book by Let’s Talk Trade Shows provides invaluable information to justifying the value and the revenue impact of event marketing

The 2010 Edition of the eBook

Trade shows are the only marketing tool where the buyers travel and pay to come hear product pitches. For those who are in the know, the investment can have a tremendous payback. Today, Let’s Talk Trade Shows announced the release of its 2010 e-book edition, The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO. The e-book, which is a must for every marketer responsible for trade shows, can be downloaded for free by visiting, http://www.letstalktradeshows.com/ebook.

Let’s Talk Trade Shows’ founder, Joyce McKee, has over 30 years experience in marketing and trade show success. Her latest e-book, which was sponsored by 4imprint, AllianceTech, Bartizan, GetSynchronicity, Event Technologies, PRMconnect, Skyline Exhibits, and The Trade Show Coach, provides marketers with invaluable tips and information on ensuring a company’s trade show investment is maximized to its fullest. The e-book covers many critical aspects of event marketing including social media, experiential marketing, virtual events, green exhibiting, the booth environment and lead follow-up. In addition, it provides important statistics any exhibitor can use to justify their show performance.

“Joyce’s e-book is a great collection of ideas, data, research and content compiled into an easy-read for industry professionals,” stated Susan Brower, CMM, CCP, Executive Director of the International Center for Exhibitor and Event Marketing. “It is content-rich for event marketers searching for an all-in-one resource on today's topics including return on exhibiting and return on investment. And for the CMO community, they will have a better understanding of how essential events are on the grand scale after reading.”

One of the ROI calculations an exhibitor can use comes from last year’s Oxford Economics Study, Return on Investment of U.S. Business Travel, stated that trade shows had a $4.00 – 5.99 return on every dollar spent. This study, which was sponsored by U.S. Travel Association and the Destination & Travel Foundation, explores how to maximize an exhibitor’s ROI.

“Joyce McKee’s latest e-book,” said Gwyn Thakur, co-founder of Convention Center Place, “is a treasure trove of information for anyone planning and participating in events. It is evident that Joyce is connected in the events industry and that she is generous with her knowledge, information and connections! This e-book should be considered your road map to event success!”

About Joyce McKee

Joyce McKee and Let’s Talk Trade Shows http://www.letstalktradeshows.com provides event marketers the critical and relevant information they need in one place to insure they have your best show ever!

Joyce McKee writes for two event industry associations blogs: the Center for Exhibition Industry Research (http://www.CEIR.org) and the new International Center for Exhibitor and Event Marketing (http://www.iceem.net)

Contact Information:
Joyce McKee
Let’s Talk Trade Shows
joycemckee(at)letstalktradeshows(dot)com
1-972-569-8491

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