Hot Sauce Kings Blend Skills to Create Smokin' Marketing Opportunity

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Things are heating up for The Innovative Company, a consortium of three award-winning hot sauce entrepreneurs. They joined forces two years ago and their exciting new custom sauces are about to hit the market. They’re also using their combined skills to create and distribute custom-label hot sauces for businesses that want profit with their publicity.

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We provide this great opportunity for a corporation, nonprofit, restaurant, grocery store, or any business to promote itself and earn some money at the same time

Two years ago, three of the country’s hottest hot sauce entrepreneurs, David Ashley (Ashley Food Company), Chris McCarthy (Insane Chicken), and Charlie Schandelmayer (Sauce Crafters), combined their 48 years of food service experience to create The Innovative Company, LLC. Things have been getting hotter for them ever since. They now manufacture, and in two weeks will begin distributing, their own products, with hair-raising names such as Deadman Hot Sauce and Afterlife Ghost Pepper Sauce. They also produce and distribute private label sauces for small and large clients, including a successful line for the B&O Railroad Museum and a sauce for Save a Dog, a dog rescue organization.

“We provide this great opportunity for a corporation, nonprofit, restaurant, grocery store, or any business to promote itself and earn some money at the same time,” says McCarthy. “How often can you say that about a marketing scheme?”

The Innovative Company offers its own recipes for private label sauces or will produce a client’s recipe in quantity. It also offers a variety of pre-printed labels, from the beautiful to the absurd, with client information added at production time, or it can produce custom labels.

“We pride ourselves on the attractiveness of our labels,” says Ashley. “We work with excellent artists, so our labels make a strong impression—and have a lot of shelf appeal if they’re being sold in retail outlets.”

With 11 web stores promoting its products and services already, the company will soon unveil microsites for individual new products, each with a profile of the artist who created the product label.

The Innovative Company is the brainchild of three award-winning hot sauce producers, Ashley of Sudbury, Massachusetts, McCarthy of Norwell, Massachusetts, and Schandelmayer of Atlantis, Florida. Ashley’s sauces, including one that uses the hottest pepper in the world, have won multiple awards, and he has partnered with celebrities such as Joe Perry of Aerosmith and Bob Weir of the Grateful Dead to produce private label sauces. McCarthy produces condiments and rubs as well as sauces and has a BBQ Sauce of the Month Club. Schandelmayer produces a wide variety of award-winning hot sauces and is partial to provocative product names such as Colon Cleaner.

“If you don’t have a good time in a business like this, you must have one foot in the grave,” says Schandelmayer. “We like to help companies have a little fun while also promoting themselves and making a profit.”

The Innovative Company LLC is a partnership between David Ashley (Ashley Food Company, Chris McCarthy (Insane Chicken), Charlie Schandelmayer (Sauce Crafters), who have a combined 46 years of experience in the food business. We manufacture many lines of our own products and co-pack products for other companies, private label large or small account, and we store and ship products. We currently operate 11 web stores and will be adding several more in the near future.

David Ashley
The Innovative Company

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