Geo-fencing: The Future of Marketing
San Francisco, CA (PRWEB) September 27, 2010
CEO of Placecast, Alistair Goodman, will share insight on geo-fencing, the hottest new area of mobile marketing and advertising, at the GigaOm Mobilize Conference on Thursday September 30th.
The title of Goodman’s presentation for “The Next Big Idea” at Mobilize is “Geo-fencing: The Future of Marketing.” In the presentation, Goodman will describe how geo-fencing (virtual boundaries around physical locations) is more than a wave in mobile marketing; it has huge implications on how marketing in general will be approached in the future. When companies reach consumers near their establishments, a new world of possibilities emerge – for real estate, restaurants, retail, etc. Conference goers will discover mechanics and best practice for geo-fencing, and see a future where advertising serves, not annoys - where we follow the brands we love, and get the right message at the right time.
“Geo-fencing: The Future of Marketing” will be presented at 3:10pm on September 30th at the annual Mobilize conference in San Francisco.
Goodman will also speak at a sponsored breakout workshop, and focus this talk on how both brands and operators are using geo-fence technology. This workshop is titled “Building Fences in the Sky: Creating new revenues with Geo-Fences.” During the workshop, Goodman will describe how operators and brands in the U.S. and Europe are using Placecast’s geo-fence technology to connect with consumers at exactly the right time and location. Participants will be invited to explore strategies for using geo-fence technology to increase ARPU across the entire subscriber base – feature phones and smart phones.
For more information on Mobilize please visit: http://events.gigaom.com/mobilize/10/
For more information about Placecast visit http://www.placecast.net.
Placecast is the first location-based platform specifically designed to use digital marketing on mobile to drive consumers into physical environments.
Placecast’s ShopAlerts service has transformed the location-based industry, taking home the top prize for innovation given by the National Retail Federation knows as the 2010 RACie award, and demonstrating that mainstream brands like the North Face, Sonic, and American Eagle are embracing location-based mobile marketing. Placecast recently launched MatchAPI, a tool that enables providers and developers to refer to a location in any number of ways and validate that those references resolve to one true location on the planet. The company recently raised $8 million in Series B funding from Quatrex Capital and existing investors ONSET Ventures and Voyager Capital.
Media Contact: Rachael Himsel, Placecast PR firstname.lastname@example.org
Phone: 415.677.9125 x 257