Investing in the New Normal: Beyond the Keynesian Endpoint

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It takes a new investment philosophy to navigate in the New Normal. Using the paradigm of common-law economics, Investing in the New Normal (published today) delivers just that.

Investing in the New Normal

Political persuasion fails us when it comes to investing -- those decisions need to be based on sound economics, not ideology.

WordBridge Publishing announces the publication of Investing in the New Normal: Beyond the Keynesian Paradigm.

In a sense, it is easy to be a liberal or a conservative. After all, one’s daily life does not change much one way or the other. In modern democracies, political philosophy seems to be more of a fashion item than a practical matter. How much do one’s views affect one’s routine? But when it comes to investing, world-view suddenly becomes crucial. How one appraises capitalism, socialism, and democracy affects the way one views the future, how one views opportunity, how one decides to create wealth with saved earnings.

Unfortunately, political philosophy and economic doctrine, whether of the right or of the left, leave one in the lurch precisely at the point where it is needed: in determining how to invest. The Left’s dedication to government spending seems to dictate apathy on the part of the investor – Keynes’s “euthanasia of the rentier” – while the Right’s incessant doomsaying seems to dictate abdication from productive investment, the flight to gold and guns, the ultimate retreat: behind the walls of a fortress.

Investing in the New Normal provides an alternative vision. Building upon foundational, indeed groundbreaking, economic theory, Investing in the New Normal offers a view of the world based on hard facts and reality on the ground, rather than the simplified versions proffered by ideological agendas. The real-world functioning of assets, credit, money, and banking are explained, rather than scare stories to frighten one into various forms of political action.

For, truth be told, even today economic opportunities abound. It is just a matter of refocusing. One needs to see the world as it is, not as this or that theory says it is. Investing in the New Normal enables one to do that. The benefit of this is to see more clearly which of the myriad alternatives out there actually makes sense. Investment strategy then becomes an affair of settled conviction rather than unsettled emotion.

So, if you’re tired of the doomsaying and the lack of vision regarding investment alternatives – if you simply don’t know which way to go in this “New Normal” marketplace – then consider Investing in the New Normal. It will pay handsomely for you to do so – literally and figuratively.


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Ruben Alvarado
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