On a recent cool hunting trip to LA, I was inspired by how Californian girls effortlessly mixed new brands with old American vintage. The result is an eclectic lived-in grungey glamour that embodies Heavy Duty.
London, England (PRWEB) September 29, 2010
On 28th September Topshop will be launching its second limited-edition make up collection, Heavy Duty. Following the earlier festival inspired summer collection; Heavy Duty is an unapologetic homage to LA's bohemian grunge aesthetic and pulls in Topshop's key looks for the season.
Heavy Duty promises deep tones in never before seen formulas that will mix wet and dry textures while keeping the unique quirky packaging design as seen previously.
Top of the wish list for many is Heavy Duty's Kohl Dust. This is designed to crumble beautifully into the eye to create that party girl 'slept in' chic look. Paired with the 'bitten cherry shade of stain' Lip Marker, this is the perfect finishing touch for the tough yet feminine winter chic look.
Lizzie Dawson, Topshop Senior Designer, commented, "On a recent cool hunting trip to LA, I was inspired by how Californian girls effortlessly mixed new brands with old American vintage. The result is an eclectic lived-in grungey glamour that embodies Heavy Duty."
The full 14 piece collection encompasses colour for lips, eyes and nails and is driven by a unique range of shades, from aubergine tones through to pewters and inky petrols.
A beauty bag must-have comes in the form of a lacquered lip gloss in deepest Chilli Red, delivering the wettest look lip coverage. Another must-have of the collection is the eye duo palette that holds an intensely pigmented wet to dry formula in pairings of inky tones. Carbon mascara comes in raven black creating the ultimate lengthened look complementing perfectly the smokey, sultry look.
"Although Heavy Duty embodies a toughness and strength never before seen in Topshop Make Up, the playfulness of hand drawn scribbles and craft materials still embodies the creative essence that is synonymous with the brand." Sarah Thorne, Topshop Senior Creative Designer
The collection encompasses two key trends, 'All Laquered Up' and 'The Ultimate Smokey' that draw on the key trends for autumn/winter and have been created into video podcasts to help customers create this season's favorite looks using core pieces from the collection:
All Laquered Up - podcast 1, sees make up artist Hannah Murrey create a look that is feminine but with attitude using key collection pieces, Eyeshadow Duo Greyscale' and Lips in 'Beguilded'.
Whilst Podcast 2 - The Ultimate Smokey' creates an experimental look focusing on stained lips, cascading shadows and opulent blacks creating a look that is feminine but with attitude.
Both podcasts are availiable to watch on http://www.youtube.com/topshoppodcasts
For those that are unable to get to store, Topshop has again partnered with TAAZ.com -an Online Makeover tool that will allow customers to digitally 'try on' the new collection on a variety of preloaded photos - or upload their own photos. To full collection will be live to try on the day of launch, visit http://www.taaz.com/topshop/topshop.html for more details.
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women's fashion on clothing such as jeans, dresses (http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209717&top=Y&langId=-1&catalogId=33057), shoes, and make up (http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=33057&storeId=12556&categoryId=208495&langId=-1&top=Y). Topshop has won several awards for design reputation and new services, and has a wide range of clothing from women's jeans (http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209753&top=Y&langId=-1&catalogId=33057) and maxi dresses (http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&parent_category_rn=203984&categoryId=209719&top=Y&langId=-1&catalogId=33057) to maternity wear.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 when it presented its own acclaimed in-house design collection Unique (created in 2001). Subsequent partnerships with international boutiques as far flung as Tokyo and LA followed and Topshop continues to grow its reputation for supporting exciting new talent.
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