East Coast Beer Co. Joins Jersey Shore Oktoberfest

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Beach Haus® Classic American Pilsner will join other craft beers at the Jersey Shore Oktoberfest; this event is particularly of interest to the co-founders, as their brew was inspired by the German style of brewing.

East Coast Beer Co. co-founders, Brian Ciriaco and John Merkin, announced today that they will be showcasing their signature Jersey Shore brew, Beach Haus® Classic American Pilsner, at the Jersey Shore Oktoberfest on Saturday, October 2, 2010 from 1:00pm to 5:00pm.

The event, which will be held at The Headliner on Rt. 35 in Neptune, NJ, will feature a handful of other craft beers, as well as German foods including the traditional Bratwurst, Knockwurst and other favorites, in honor of Oktoberfest. Tickets for the event are $20.00, if purchased in advance, $40 day of the event and can be purchased online at http://www.jerseyshoreoktoberfest.com.

“This event is a perfect fit for us considering the origin of our beer’s style,” said John Merklin, co-founder of East Coast Beer Co.

Beach Haus® is a Classic American Pilsner, reminiscent of the old German-American style of brewing, which results in a full-flavored, craft beer that can be enjoyed year round. A pre-prohibition style Pilsner, using all-American ingredients, including Mt. Hood Hops, the beer is brewed to perfection reflecting a unique taste and style of the Jersey Shore.    

“In our travels, with our previous careers, we especially enjoyed the German styled beers,” added Brian Ciriaco, also co-founder of East Coast Beer Co. “We particularly enjoyed the regional association many of these beers had and it served as a big inspiration for Beach Haus; a beer which we always intended to be very reflective of the Jersey Shore.”

All who attend the event are privy to unlimited Spaten, Sam Adams, food and tastings of other beers, including their newest craft beer, Beach Haus® Classic American Pilsner.

Stop by the East Coast Beer Co. beer table to sample the Classic American Pilsner created to celebrate the spirit, attitude and style of the Jersey Shore.

For more information about East Coast Beer Co. or Beach Haus® Classic American Pilsner, visit http://www.beachhausbeer.com.

About East Coast Beer Co.:
Established in 2007, Point Pleasant, New Jersey based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Pouring onto the scene in Summer 2010, East Coast Beer Co. will release its first Classic American Pilsner (CAP) – Beach Haus, which is crafted to pay homage to those early German-American brewers and the CAP style they created. East Coast Beer Co. will continue to explore and fuel their love of craft beer by cultivating and developing new brews in the future. It’s in the Haus! For more information on ECBC or Beach Haus, visit http://www.beachhausbeer.com.

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