New York, NY (PRWEB) September 28, 2010
OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, announced today that it will be both exhibiting at and sponsoring one of the most influential events in the mobile marketing industry of the year, the 2010 Mobile Ad Summit.
The 2010 Mobile Ad Summit, which has grown to be the largest Mobile Advertising event in North America since its launch, is being held September 28, 2010 at the B.B. Kings Blues Club and Grill in the heart of New York City's Times Square. The purpose of this all-day event is to bring together agencies, publishers, brands, and experts throughout the mobile space to share their thoughts on trends in the industry today, as well as predictions as to what the future holds for Mobile Advertisers.
As sponsors of the summit this year, representatives from the OfferMobi team will be in attendance sharing the latest company developments, news and information, as well as providing insights to attendees on the latest mobile advertising industry trends at their display booth. They will also be offering access to the latest company news and whitepapers as well as sharing critical insights on a range of mobile marketing industry trends and forecasts with brand advertisers, mobile leaders and influential media contacts that will be in attendance at the venue.
Since its launch earlier in the year, the OfferMobi platform has established itself as a force in the mobile marketing world with their unique business model as the first performance-only mobile marketing network in the United States. The OfferMobi model is based entirely on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that has defined the mobile ad landscape for the past decade. Advertisers that partner with OfferMobi pay only for an end user's action -- such as a lead generated from a mobile device, a subscription to premium mobile content, a newsletter signup, an inbound phone call or an SMS list opt in.
"We are delighted to be sponsoring this year's Mobile Ad Summit, which has established itself as one the most prestigious events of the mobile industry," said Mark Roth, CEO of OfferMobi. "As we continue to build momentum for our performance based mobile ad network, we invite all who are attending the event, including brands, agencies, publishers, and press to stop by the OfferMobi booth to learn more about the OfferMobi vision which has propelled our team to the forefront of the mobile ad industry."
This announcement follows a string of milestone achievements which OfferMobi has announced since its launch in April 2010. Among the key milestones the company has achieved are the growth of its client base to more than 6,000 mobile publishers and 60 brand advertisers, as well as delivering industry-leading performance metrics for its customers such as increasing conversions by more than 260% and click rates by over 180%, and receiving over 100,000 clicks a day on the network.
For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit http://www.OfferMobi.com. All attendees at this week's Mobile Ad Summit are encouraged to stop by the OfferMobi booth to learn more about the company and meet the OfferMobi leadership team.
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 6,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.