Keywords for Change: Join the Movement on 10.10.10

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A Digital Movement and Experiment Calling Bloggers, Facebook©, Twitter© and Social Media Users to Action for a Day Dedicated to Uniting Around the Word “#LOVE”

Keywords for Change is facilitating a digital theory experiment and conceptual artistic project that seeks to measure the impact of collective consciousness by creating an incidence of focused thought and communication on the keyword #LOVE. Keywords is asking the public to type the word #LOVE into their blogs, Twitter© feed and Facebook© wall on October 10, 2010 (10.10.10). The 1s and 0s of binary code referenced in the 101010 date makes it a perfect day for an online movement. The experiment plays on our interconnectedness through the World Wide Web and the power words can have with SEO (search engine optimization).

Keywords for Change #LOVE project is chiefly inspired by the work of Princeton researcher, Roger D. Nelson, Ph.D. and the Global Consciousness Project, an international, multi-laboratory collaboration funded by IONS (the Institute of Noetic Sciences), which seeks to measure interactions of global consciousness with physical systems. The GCP’s research has shown that the collective attention of large numbers of people during global events can elicit a widespread emotional response that effects the output of a network of hardware random number generators located in 65 locations around the world. The randomness becomes a less-than-random sequence of data! This project also recalls the research of Dr. Emoto’s Messages from Water project. Since 1999, he has been conducting experiments with water during which speech, thoughts and meditations are directed at water droplets before they are frozen. The crystalline forms captured in photographs of the water, will appear more cohesive and aesthetically pleasing if a positive thought or word was used, making the influence of these thoughts on physical matter visible.

Keywords is conducting a similar experiment in collective consciousness, by capitalizing on the interconnectedness of social media. Keywords for Change will track the results and impact generated by the widespread use of the keyword #LOVE with data visualization and a random number generator on their website. This will be an ongoing analysis of the quantity of #LOVE tweets compared against their random number generator. For more information and how to get involved visit and follow @KeywordsChange.

Keywords for Change is a non-profit organization created to conduct research based in digital theory, SEO and Collective Intelligence/ Collective Consciousness.

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Ela Boyd
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