Arena Signs The University of California, San Diego Swimming Teams

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UCSD Tritons to wear Arena’s Performance Racing Suits and Team Gear

Arena Swimwear, one of the leading performance waterwear companies in the world, today announced a new partnership with the University of California, San Diego (UCSD) Men’s and Women’s Swimming teams. Effective immediately, the Tritons will compete wearing the revolutionary Arena Powerskin R-EVO and the Powerskin XP racing suits, and be outfitted with Arena team gear.

The Titans, a member of the Pacific Coast Swimming Conference, are coached by Scott McGihon. In his 11th year, McGihon has helped produce four Olympic Trials standards, nine individual NCAA national championships, 57 individual All-Americans. On the woman’s side McGihon has had six U.S. Nationals standards, 16 individual NCAA national champions, four relay NCAA champions, one Olympic Trials standard, 59 individual All-Americans, 21 relay All-Americans and six UCSD Athletes of the Year.

“Scott is a big reason UCSD has elevated its swimming and diving programs and we are excited to partner with a program that has a track record of winning,” said Bryan Smeltzer. “We are proud to welcome him and his swimmers to the Arena team and look forward to seeing his team compete in the upcoming swim season.”

Beginning this season, The Titan’s will compete wearing Arena performance R-EVO and XP suits – the lightest and fastest racing swimsuits ever produced by Arena. This revolutionary new line is also worn by Arena’s Elite team swimmers Rebecca Soni, Aaron Peirsol and Eric Shanteau, has proven to be the fastest and the lightest racing swimsuit ever made with a 100% textile material.

“I have always recognized Arena to be a brand that symbolizes winning, performance and tradition,” said McGihon “We look forward to a successful year and record breaking season with our new performance Arena suits.”

The UCSD men’s swim team has made 30 NCAA Appearances with 47 NCAA individual champions. The UCSD women’s swim team has made 29 NCAA Appearances with 43 NCAA individual champions. In 2000 the UCSD swim team moved up to Division II. Since then, the men have placed 7th in the past three consecutive NCAA Championships while the women have placed 3rd for the seventh time in eight years.

Arena is distributed by Arena USA, based in Carlsbad, CA. (http://www.arenausa.com)

Since 1973, Arena creates and markets waterwear products for competitive swimmers and swim-fans and it is recognized as one of the premium brands for high quality swimwear and equipment. Over the last 36 years, the Company has developed a strong expertise in developing best in class products with particular focus on the Pool segment, while also gradually expanding into the Leisure/Beach segment.

Nowadays, Arena operates with commercial subsidiaries in Italy, France and Germany and through a network of worldwide distributors and licensees. The Arena brand is present in 80 countries worldwide, out of which 70 are directly managed by the Arena Group (6 through commercial subsidiaries and 64 through distributors and licensees), while in the Far East (10 countries) the brand is owned and managed by the Descente Group.

The genuine liaison of Arena to the world of sport and in particular to swimming competitions is enhanced by sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.

The Arena Elite Team of international swimming stars, includes Champions such as the many-times Olympic champion Aaron Peirsol (USA 26), gold medal in the 200m backstroke and in the 4x100m medley relay at the World Championships in Rome and gold medal in the 100m backstroke and in the 4x100m medley relay at the Olympic Games in Beijing, Rebecca Soni (USA, 21), Olympic champion of 200m breaststroke and World champion and World record holder in the 100m breaststroke, Eric Shanteau (USA, 26), gold medalist in 4x100 Medley Relay and Silver Medalist in 100m Breaststroke in Rome, the Brazilian champion Cesar Cielo (22), gold medal in the 50m freestyle and in the 100m freestyle at the World Championships in Rome as well as a gold medal in the 50m freestyle in Beijing, the Frenchman Alain Bernard (26), world silver in Rome and Olympic gold in Beijing in the 100m freestyle the Germans Paul Biedermann (23) world champion in the 200 and 400m freestyle, only athlete in the world to have beaten Michael Phelps, setting 2 new world records, and Thomas Lurz (29), gold in the 5km for three successive world championships, including the World Championships in Rome where he also won the 10km, the Tunisian Oussama Mellouli world and Olympic 1500m freestyle champion, the Serb Milorad Cavic (25), gold medal in the 50m butterfly and silver medal in the 100m butterfly in Rome and Olympic runner-up in the 100m butterfly, the Hungarian Laszlo Cseh (24), silver medal in the 200m medley and bronze in the 400m medley in Rome and three times silver medal in Beijing (200, 400m medley and 200m butterfly) , the Norwegian Alexander Dale Oen (23), silver medal in Beijing and European record holder in the 100m breaststroke and silver in the 100m breaststroke, the South Africans Cameron van der Burgh (21) , gold medal and world record in the 50m breaststroke and silver in the 100m breaststroke at the World Championships in Rome, and Roland Schoeman, Olympic champion at Athens in the 4x100m relay (2004) and twice world champion in the 50m butterfly in Montreal (2005) and in Melbourne (2007), Suzaan Van Biljon (21), winner of the gold medal in the 200m breaststroke at the recent world short course championships in Manchester and the Danish swimmer Lotte Friis (21), world champion in the 800m freestyle and silver in the 1500m freestyle, as well as the Polish champions Pavel Korzeniowski (24), silver medal in the 200m butterfly at the World Championships in Rome, and Mateusz Sawrymowicz (22), gold medal in the 1500m freestyle at the World Championships in Melbourne (2007).

Arena is also title sponsor of the FINA - ARENA Swimming World Cup, the historic partner of the LEN (Ligue Europeenne de Natation), and the technical sponsor and official supplier to many swimming Federations such as Russia, Hungary, Poland, Sweden, Croatia, Norway, South Africa, New Zealand, Ukraine, Romania, Czech Republic, Lituania and Estonia.
Arena is also proud sponsor of the Men/Women’s Swimming Programs at the University of Auburn (USA) and the Men’s Swimming Program at the University of CAL Berkeley (USA).

For more information:
Cristina Cantoni
Contrada Cisterna 84/85 - 62029 Tolentino (MC)
Tel. +30 0733 956200 Fax +30 0733969166
Mob. +39 334 6879249c.cantoni(at)arenaitalia(dot)it

Candice Jacobson
Senior Account Executive
LEADER ENTERPRISES, INC.
3030 Old Ranch Parkway, Suite 380
Seal Beach, CA 90740
Office: 562.546.6005
Email: cjacobson(at)leaderenterprises(dot)com

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