Keeps Fall Style Hot with Boot Giveaway

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Enhance autumn outfits with a free pair of boots from favorite brands Sofft, Softspots and Born. Enter to win from September 28 through October 11.

Whether you love to rock a great pair of ankle booties or prefer the sophistication of a riding boot, has a great selection of all the hottest trends this season. Sofft, Softspots and Born lead the market in their mix of dependable comfort features and timeless, versatile designs

With so many great new boots this fall, and comfort footwear brands Soft, Softspots and Born are joining forces to inspire the desire to stay on-trend and comfortable this season with a boot giveaway. (Read on to find out more about Sofft, Softspots and Born and how to enter the contest at the blog between September 28 and October 11.)

With products ranging from urban-inspired dress boots to laid-back weekend footwear, Sofft, Softspots and Born are all known for quality, comfort and style. These favorite brands are part of the HH Brown family, a company dedicated to creating original, comfortable and durable footwear. HH Brown is proud to have over 100 years of high-quality shoemaking experience and know-how. Combining contemporary design with comfort and proven performance through innovative technology, HH Brown continues to deliver fashion-forward boots, casual shoes and dress shoes in a range of styles and sizes to help women balance work and play.

This year, fall boot trends include everything from open-toe booties to fringe accents to harness-inspired details and over-the-knee silhouettes. But no matter what the style, Sofft, Softspots and Born boots are sure to keep those who wear them looking great and feeling comfortable.

Crafted to meet the sophisticated demands of today's business casual and leisure time fashions, Born shoes and Born boots blend refined classic elegance with extraordinary comfort and innovative styling to go from day to evening with ease. The Born Hemlock boot gives men the chance to take advantage of the ankle boot trend with modern styling and handsewn Opanka construction for a flexible fit and feel. For women, the Born Miriam boot boasts O-ring and stud details to create a fashion-forward, Western-inspired look, with a DRYZ® footbed to maintain a cool, dry foot environment.

Softspots footwear uses state-of-the-art technology that is built right into each and every shoe to achieve personal foot comfort with unmatched cushioning and stability. From fashion-savvy Softspots clogs, Softspots boots and Softspots mary janes to tailored shoes for the office, to athletic shoes for the fitness walker, Softspots has the styles, the sizes and the widths to bring great-looking shoes—and blissful comfort—to every woman. The women's Softspots Ruby boot is a sophisticated take on the popular ankle boot trend, with soft pleating details for an elegant, feminine look. Superior cushioning and comfort come from the latex midsole.

Since 1927, Sofft Shoe Company has been focused on creating luxurious comfort alongside fashion. Sofft shoes, Sofft boots, Sofft clogs, Sofft pumps and Sofft mary jane styles are crafted with fine leather, advanced technology and creative designs. Sofft women's footwear is created specifically for those who focus on casual elegance in daily life. Leathers are carefully chosen from European and American tanneries for a flawless appearance and enduring strength, and cushioned footbeds lend long-lasting comfort. The slouchy, rocker-inspired women's Sofft Valencia boot adds a touch of biker-chic to any fall style; a deeply padded footbed provides comfort that's built right in.

This season, boots are the biggest fashion trend both on and off the runway, with a wide range of styles and colors from leg-lengthening looks (booties and knee-high lengths) to fun accents (chunky buckles and exposed zippers). The selection of men's Born, women's Born, women's Sofft and women's Softspots fall styles are a source of inspiration to get out and enjoy the new season—in on-trend comfort.

"Whether you love to rock a great pair of ankle booties or prefer the sophistication of a riding boot, has a great selection of all the hottest trends this season. Sofft, Softspots and Born lead the market in their mix of dependable comfort features and timeless, versatile designs," says Michelle Juno, Senior Buyer.

About the Contest and HH Brown are giving away two pairs of boots from popular brands Sofft, Softspots and Born boots. The contest winners will get to choose from all the Sofft, Softspots, and Born fall boot styles currently available at, from ankle boots and shooties to sleek boots, including customer favorites and new fall arrivals. Anyone can enter the contest to win by visiting the blog Get in Gear contest and posting an answer to the question "What's your favorite style of boot this fall and how will you wear it?" (200 words max.) in the comments section. Entries will be accepted from September 28, 2010, through October 11, 2010. Two lucky winners, who will be selected at random, will receive a pair of boots in the size and color of their choice from Sofft, Softspots or Born. See the complete contest rules and regulations to learn more.

Established in 1996, is the nation's first online shoe retailer. With a history that began decades ago in a family–owned corner shoe store, the company is committed to delivering exceptional value and service. offers the latest high-quality footwear for men, women and kids with more than 240,000 shoe and apparel choices from more than 200 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, 365-day return policy, and free shipping and exchanges on most orders. For more information, visit

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Jimmy Healey
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