“The message seems clear, consumers want to change their existing provider and change to calling from a mobile handset,” said Andreas Bernstrom, CEO of Rebtel.
San Francisco, USA & Stockholm, Sweden (PRWEB) September 28, 2010
Rebtel, the world’s largest independent mobile VoIP company, today announced part one of a two-part September 2010 survey conducted on their behalf by Harris Interactive online, which measured consumer sentiment on long distance calling services and providers.
According to responses, a strong majority (56%) of U.S. adults who make international phone calls would switch the way they make them. The study also found that more than 2 in 5 of these adults (43%) say they would switch to using their mobile phone to make those calls. “The message seems clear, consumers want to change their existing provider and change to calling from a mobile handset,” said Andreas Bernstrom, CEO of Rebtel.
Of the adults who said they would switch to their mobile phone, 19% said they would switch to using special long distance packages, while 16% said they would switch to using their mobile phone using regular carrier calling rates. A surprising 11% said they would use a VoIP service/application.
“This signals a major opportunity for calling companies and services to capture a majority of the U.S. consumer market. Our findings demonstrate that international calling is a wide open market for innovative and inexpensive calling services, and will allow services like Google Voice to pose a real threat to operators.”
In terms of video calls, 14% of Americans said they currently make them, with a staggering 34% of respondents saying they would be willing to pay a monthly fee. "This opens up a new, non-ad based revenue model for providers like Skype who are looking to monetize on their video services”, said Bernstrom. Of those that re-plied ‘yes’ to making these calls, 15% said they would be willing to pay under $5, with 7% stating they would be willing to spend between $5 and $10 a month. 6% said they would spend more than $10, and another 6% said they would be willing to pay no matter what the cost.
Of those that replied ‘yes’ to paying a monthly fee for these calls, 44% said they would be willing to pay under $5, with 21% stating they would be willing to spend between $5 and $10 a month. 18% said they would spend more than $10, and 17% said they would be willing to pay no matter what the cost.
This survey was conducted online within the United States by Harris Interactive on behalf of Rebtel from September 1 – 3, 2010 among 2,258 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Eric Gonzalez at firstname.lastname@example.org.
Rebtel is the world’s largest independent mobile VoIP company. Rebtel customers can use any phone in more than 50 countries to call anywhere in the world for just pennies per minute or for free between the 50 Rebtel countries. There are no monthly fees, no connection fees, or hidden costs to use Rebtel. For more information, or to start using Rebtel, go to http://www.rebtel.com.
About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit http://www.harrisinteractive.com.
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