Appoints Three New Vice Presidents, Expands Executive Management Team

Share Article Promotes Three Key Executives to Vice President; Ken Frohling, Kelly Gillease, and Scott McNeely Join Executive Management Team - Unforgettable tours & experiences. Unbeatable deals.

Ken, Kelly and Scott have each had a significant impact on Viator’s successes over the past few years, the leading resource for researching and booking more than 5,500 trip activities and experiences at the best prices, today announced the promotion of three key executives. Ken Frohling has been promoted to vice president in charge of business development; Kelly Gillease has been promoted to vice president in charge of marketing; and Scott McNeely has been promoted to vice president in charge of product. In addition, each of the new vice presidents has been named to the Viator executive management team.

“Ken, Kelly and Scott have each had a significant impact on Viator’s successes over the past few years and each plays an integral and active role in the overall management of our operations,” said Ms. Barrie Seidenberg, CEO and president of Viator, Inc. “Their expertise and enthusiasm as well as their commitment to their colleagues and to Viator’s continued growth and global expansion provide a winning advantage to our business and will strengthen our executive management team executive management team.”

Ken Frohling -- Vice President, Business Development
Ken Frohling, 45, has responsibility for Viator’s business development initiatives including the company’s expanding global network of more than 1,000 distribution partners, actively overseeing relationships with leading companies such as Priceline, British Airways and AAA. Viator’s distribution partnerships enable more travelers to gain access to a vast selection of tours and activities while airlines, hotel companies and agency partners gain an important ancillary revenue stream. Frohling joined Viator in 2006 bringing more than 15 years of travel industry expertise to the team, acquired during roles in the cruise, hotel, and travel technology sectors. Prior to joining Viator, Frohling was country manager - Americas at Flairview Travel/ from 2002 to 2006, acquired by Cendant Corporation in 2005. He held earlier positions with Atinera, a joint venture between Amadeus and Fourth Dimension Software, from 2000 to 2002 and with Renaissance Cruises from 1994 to 1999. He received his bachelor’s degree in economics from the University of Wisconsin and a graduate certificate in eCommerce from the University of Maryland, University College.

Kelly Gillease -- Vice President, Marketing
Kelly Gillease, 33, who joined Viator in 2005, actively manages the company’s in-house search engine marketing efforts and has oversight for all of Viator’s marketing initiatives in print, television and email, as well as affiliate marketing and other online channels. Prior to joining Viator, Gillease was a senior marketing manager with the media group at Yahoo! in 2005 where she led the in-house search engine marketing efforts for games, fantasy sports and finance and contributed to other online marketing and search projects. Gillease was previously with Hotwire in charge of the company’s search engine marketing initiatives until February 2005. After the company’s acquisition by IAC - InterActive Corp. in 2003, she worked on marketing projects for, Expedia and other IAC companies. Gillease began her career in the internet in 2000 with as a member of their editorial team. A frequent industry speaker, Gillease is also a regular contributor for Search Engine Land’s “In House” column and the host of SEMcast, a search engine marketing podcast on She received dual bachelor’s degrees in English and Economics with a minor in Russian Literature from the University of California at Berkeley.

Scott McNeely -- Vice President, Product
Scott McNeely, 40, who joined Viator in 2005, oversees the company’s global product strategy and leads the product management and marketing functions. Utilizing his more than 12 years of product development expertise, McNeely’s focus is on creating useful, intuitive experiences for travel consumers on the flagship website as well as the company’s growing portfolio of mobile platforms. Prior to joining Viator, McNeely was global online publisher at Lonely Planet Publications from 1999 to 2005, where he managed product development across the company’s online, mobile and business-to-business channels. He previously served in senior roles at Fodor's Travel Publications, part of Random House Inc., from 1992 to 1997. McNeely is a frequent industry speaker on the topics of search engine optimization and social media in travel. He is received his bachelor’s degree from of the University of California at Berkeley and Trinity College, Dublin.

For the latest updates and news on special promotions, deals, contests and suggestions, travelers can visit the Viator Travel Blog ( as well as Twitter ( and Facebook (

About Viator
Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 450-plus destinations in 75 countries. Viator - the Latin word for traveler - offers travelers a one-stop shop to plan, research and book trip activities with helpful resources like more than 170,000 traveler reviews and photos, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator's low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at and through its global network of more than 1,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, including seven European-language sites, Viator welcomes more than 2.5 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

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