2011 Lincoln MKX Best of California Road Trip Heads to San Francisco

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Flash Point Communications is excited to announce the next in their lineup of ground-breaking social media campaigns – the Best of California Road Trip, in association with the California Lincoln Dealers. Featured in the crew are model/actress Vane Million, Scott Empringham, President/CEO of Flash Point Communications, and the 2011 Lincoln MKX. Video cameras will capture the vehicle and road-trip crew on their journey stopping in Sacramento, San Francisco, Monterey, Los Angeles, Palm Springs and San Diego.

Flash Point Communications (http://www.flashpointcommunications.com), a digital media agency, is excited to announce San Francisco as their second stop on the Best of California Road Trip in the 2011 Lincoln MKX. Model/actress Vane Millon, along with Scott Empringham (President/CEO of Flash Point) and a video production crew, will arrive in San Francisco this Wednesday, September 29, 2010.

After leaving Sacramento, CA and sailing across the Golden Gate Bridge, the new 2011 Lincoln MKX and crew will make their first San Francisco stop at Musee Mecanique (http://www.museemecanique.org). The Musee Mecanique museum is one of the world's largest privately owned collections of mechanically operated musical instruments and antique arcade machines, including the famous “Laffing Sal”, “Susie the Can-Can Dancer” and the fascinating “Carnival.” Owner Dan Zelinsky will be hosting the Best of California Road Trip crew for a tour of the museum, which is located at Pier 45 at Fisherman's Wharf.

Wednesday evening the MKX crew will experience the ambiance of the 1920’s era of Prohibition at the famous Bourbon and Branch (http://www.bourbonandbranch.com ) on Jones Street. Bourbon and Branch is a historical social gathering place serving alcohol since 1921. Under disguise as JJ Russell Cigar Shop, this establishment boasts they obtained the finest bootleg during the era without a single raid by Prohibition Agents. Here the MKX crew will access Bourbon and Branch via secret password, follow the “house rules” required to maintain the "Speakeasy" and uncover the secret entrance and exit pathways used in the era.

The Musee Mecanique museum and Bourbon and Branch, along with other businesses in Lincoln’s Best of California Road Trip, are in the running to be awarded the Best of California business, as voted by their fans on the California Lincoln Mercury Facebook page. The competition objective is to create local events, which will draw consumers to local businesses to hear the inside scoop on the business, experience the culture of the city, and explore the 2011 Lincoln MKX in person. The winner will be announced at the San Diego stop of the Best of California tour.

About Best of California
Flash Point Communications is excited to announce the next in their lineup of ground-breaking social media campaigns – the Best of California Road Trip, in association with the California Lincoln Dealers. Featured in the crew are model/actress Vane Million, Scott Empringham, President/CEO of Flash Point Communications, and the 2011 Lincoln MKX. Video cameras will capture the vehicle and road-trip crew on their journey stopping in Sacramento, San Francisco, Monterey, Los Angeles, Palm Springs and San Diego. With the new era of driver connectivity, the crew will upload video and updates to the Best of California blog (http://bestofcalifornia.blogspot.com), Best of California’s Facebook page (http://bit.ly/aaAF7c), California Lincoln Mercury Facebook page (http://bit.ly/ahBN1N), and YouTube Channel (http://www.youtube.com/user/CaliforniaLM). Fans will be able to vote for their Best of California business participating in the road trip on the California Lincoln Mercury Facebook page. The winner will be announced in the final Best of California stop in San Diego, CA.

About Flash Point Communications
For over ten years, Flash Point Communications has been recognized as a leading innovator in the digital media marketplace. With an emphasis on social media and specialization in automotive advertising groups, the firm has established itself as an industry specialist serving the globe’s most respected automotive brands including Ford, GM, Chrysler, Toyota, Honda, Nissan and Land Rover. Based in Newport Beach, California, Flash Point’s 25 employees service clients from four offices nationwide. For more information, please visit http://www.flashpointcommunications.com.

Press Contact : Period Media
T : 323-464-9700
Matt Walker | matt(at)periodmedia(dot)com

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