Transpera to Launch First Mobile Video Ad Network for BlackBerry Advertising Service

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Transpera today announced that it will support the new BlackBerry® Advertising Service, which was announced at BlackBerry® DEVCON 2010. The integration of Transpera’s ad network will be the first mobile video ad network for the BlackBerry Advertising Service and will allow BlackBerry app developers to earn the highest-possible CPM in mobile via engaging, high-quality video ads from the world’s best-known brands.

The Transpera network is easy to integrate and generates significantly higher CPM than more traditional display ads. As well, the combination of our technology platform and content from leading brands creates a great consumer experience.

Transpera, the leading mobile video ad network, today announced that it will support the new BlackBerry® Advertising Service, which was announced at BlackBerry® DEVCON 2010. The integration of Transpera’s ad network will be the first mobile video ad network for the BlackBerry Advertising Service and will allow BlackBerry app developers to earn the highest-possible CPM in mobile via engaging, high-quality video ads from the world’s best-known brands.

“Developers want a way to drive meaningful revenue using interactive, high quality ads, and our support for the BlackBerry Advertising Service will make that possible,” said Alex Galvagni, president and chief operating officer, Transpera. “The Transpera network is easy to integrate and generates significantly higher CPM than more traditional display ads. As well, the combination of our technology platform and content from leading brands creates a great consumer experience.”

Transpera offers mobile developers a simple way to earn the highest-possible CPM in mobile via engaging, high-quality video ads from top brand advertisers. Transpera’s easy-to-integrate SDK ensures a great consumer experience across all wireless networks and devices through mobile optimized video ads and delivery.

For brand advertisers, Transpera is The Attention Network, fostering pure, undivided attention between consumers and brands. Campaigns using Transpera’s interactive mobile video advertising network have seen a more than 45 percent higher increase in ad awareness than campaigns using mobile display.

About Transpera
Transpera is the leading mobile video ad network, enabling app developers to generate the highest CPMs available on mobile via high quality, interactive video ads from leading brands. For brand advertisers, Transpera is The Attention Network, fostering pure, undivided attention between consumers and brands. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital, Labrador Ventures and Blackberry Partners Fund. For more information, visit http://www.transpera.com or follow us on Twitter @transpera.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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Nicole Kennedy

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