Austin, Texas (PRWEB) September 30, 2010
nFusion, one of the country’s leading integrated marketing agencies, once again sends a pair of its thought leaders to speak at SMX East in New York City this October 4 – 6. Bill Parkes, executive vice president and chief digital officer of nFusion offers marketers insight into how to work with their CMOs, while James Fenelon, nFusion’s interactive product director, investigates how best to test a landing page’s effectiveness from a conversion standpoint. Live updates from the conference will be available through Twitter @nFusion as well as through the nFusion blog.
Parkes’ presentation articulates how to walk a mile in the shoes of a company’s CMO to help get needed support so a company’s killer search strategy will succeed. BtoB and consumer marketers will learn from this presentation how to get CMOs on their side. Parkes’ appearance is part of the expo’s Marketing track. “Search Marketing For CMOs (& Those Who Work With Them)” can be seen Tuesday, October 5, 1:30 p.m. EDT.
Fenelon speaks as part of the Analytics and Conversion track with an intriguing look at the science of conversion optimization. His presentation offers a roadmap of how to decide upon and put into motion the best landing page testing strategy to ensure marketers get the most from their landing pages. His “Conversion Optimization Science” panel is Wednesday, October 6, at 2:00 p.m. EDT.
“SMX East is one of the premier events for marketers to really dive deeply into search marketing best practices, so we’re especially pleased to have a pair of our thought leaders at this year’s New York event,” says nFusion CEO John Ellett. “As the pace of digital marketing accelerates our team is ready to offer both expertise and experience; Bill and James exemplify nFusion’s forward thinking and leadership and we’re delighted to share their ideas with attendees at SMX.”
About SMX East
SMX (Search Marketing Expo) offers an agenda of exceptional content and invaluable connections to advance attendees’ search engine optimization skills, resulting in more effective, innovative and inspired Internet marketers. The show features four to five tracks of sessions spread across three days and covers all aspects of search marketing. SMX East is one of many similar events that take place across the U.S. and around the world every year.
nFusion is an integrated, digital-centric marketing agency that provides the combined services of a marketing consultancy, advertising agency and interactive firm to companies serving customers in the B2C and B2B sectors that seek a trusted partner with a demonstrated history of helping clients to understand, embrace and thrive in a market environment of constant and accelerating change. The award-winning, Austin-based agency knows how to navigate today’s chaotic, rapidly changing environment with marketing as dynamic as the marketplace itself and serves as a trusted partner and advisor to a wide array of organizations across multiple industries, including Anheuser-Busch/InBev, Comerica Bank, Comcast, Nokia, Nortel, Samsung and Zimmer Spine. nFusion helps clients cut through the clutter with award-winning, savvy campaigns that balance traditional media with cutting-edge digital capabilities. nFusion is headquartered in Austin, Texas, and can be found online at http://www.nfusion.com. Find us on Facebook at http://www.facebook.com/nfusion; tweet us at http://www.twitter.com/nfusion.