Branded Entertainment Pioneers, O2 Media, Inc., Introduces: Brandutainment™

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O2 Media Inc—a pioneer in the realm of Branded Entertainment and creator of “The Balancing Act” on Lifetime Television and “Designing Spaces” on WEtv—introduces 'Brandutainment™' - a new, and unique, standard in Branded Entertainment.

“Brandutainment™, as reflected in our shows, truly entertains and educates viewers while engaging them in the program’s content”. - Gerry Czarnecki, President & CEO of O2 Media, Inc.

Today’s consumers are savvy. If a company needs to market to a “shrewd consumer,” Branded Entertainment is the clever way to do it! Branded Entertainment pioneers and creators of “The Balancing Act” on Lifetime Television and “Designing Spaces” on WEtv, O2 Media, introduce Brandutainment™ -- a new and unique standard in Branded Entertainment.

Having worked with over 8,000 brands since inception, O2 Media has a long repertoire of working with some of the largest companies in America, including Wal-Mart, P&G, Microsoft, Bank of America, Disney and many more. Their current TV shows have been running for over 7 years, and are fully integrated into the TV networks’ programming grid. Other than their unique relationship with the TV networks, what makes them surpass other marketing and production firms is the advent of Brandutainment™ -- Branded Entertainment television shows that are completely solution driven. The organization’s vision “To Entertain, Educate and Engage the World through Marketing and Content Creation,” signifies their pursuit to reach consumers through engaging communication using unparalleled creativity. Currently, the most common forms of Branded Entertainment are Product Placement and Brand Integration. Product Placement simply allows a brand to be seen, while Brand Integration inserts a brand into an existing show. The O2 Media TV shows, now known as Brandutainment™, are produced for the sole purpose of presenting consumer problems and then offering a brand solution without a call to action to buy, while engaging its viewers with the product and company. Through that, each segment has greater impact because the brands are not just part of the message, they are the message.

O2 Media’s Brandutainment™, ‘The Balancing Act’ and ‘Designing Spaces,’ are morning magazine style talk shows with permanent hosts that viewers know, relate to, and trust. Each show features a broad range of topics—health, fitness, travel, pets, cuisine, home improvement, books, and more. Celebrity guests make special appearances to promote social causes and exclusive events. The goal of every show is to provide (mostly) women who make the majority of the household decisions, with potential solutions to the problems they face each day.

The Brandutainment™ creative process starts with O2’s Associate Producers. According to an established editorial calendar, they develop story lines intended to highlight a relevant life challenge. They then search for companies that provide expertise and a potential solution for that challenge and invite them to participate through an interview qualification process. Once the content partner is on board, a seasoned team of creative writers and top industry producers turn those story lines into entertaining television. The O2 marketing team then engages the viewers with the program through a wide range of supporting efforts from more traditional PR to an aggressive social media campaign. O2 Media zealously protects all creative content to ensure that every show is educational and, most importantly, entertaining.

Brandutainment™, as reflected in our shows, truly entertains and educates viewers while engaging them in the program’s content”, says Gerry Czarnecki, the President & CEO of O2 Media, Inc. “The companies, on the other hand, get the branding value of a significant opportunity to talk, in a non-interruptive way, about their brand to audiences that are specifically identified as their potential buyers. This way, viewer engagement becomes much more intense and impactful. Our viewers tune in to the shows looking for solutions, and our content partners are there to provide them information on a potential solution. We, and they, are not selling-- we are informing.”

“There is no doubt that there will always be room for straight commercials, brand integration, product placement and various other branded entertainment promotions,” says O2 Media Chairman and Founder, Mark Alfieri. “But in O2’s view, Brandutainment™ is the wave of the future. We believe that through combining Brandutainment™ with other aspects of PR, Promotion, Direct Response Marketing, and Interactive Marketing— a comprehensive marketing strategy can be built for the consumer products company of tomorrow.” Brandutainment™ is an original and innovative way for companies to keep up with an ever-changing world.

To read the full research paper presenting Brandutainment™ visit Brand Channel:

For more information about O2 Media, Inc. and its shows visit, or for inquiries contact Limor Windt, VP of Marketing at limor(at)o2mediainc(dot)com.

O2 Media Inc. is a fully integrated television production and marketing firm with core focus on developing branded entertainment, direct response marketing, and interactive marketing. O2 Media is the only Branded Entertainment organization to have TV network relationships that fully integrate their shows (The Balancing Act and Designing Spaces) into the networks’ programming grid. As the elite producers of Brandutainment™, O2 has worked with over 8,000 companies, and some of the largest brands in America, including: Wal-Mart, P&G, Microsoft and other Branded Entertainment firms like Disney, MTV, Twenty Century Fox and more.

The Balancing Act is a morning women’s show airing weekdays 7:00am-8:00am on Lifetime Television. It is about women, for women, and trusted by women with each day of the week addressing specific aspects of women’s daily professional, personal, and family lives.

Designing Spaces is a half-hour national television series airing Friday, Sunday and Monday on WEtv at 9:30am. The show travels the country helping families redefine and redesign their spaces. The show spans the genre of decorating ideas, do-it-yourself projects, and step-by-step home improvements, and features special full-show segments ranging from KidSpaces to GreenSpaces, and other trends and topics of interest to its primarily female audience.


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Limor Windt
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