We’re proud of the success of ‘Rock Yourself to Sleep’ and our partnership with Primary Wave Music
New York, NY (PRWEB) September 29, 2010
Motel 6 and Primary Wave Music, one of the largest music publishing and marketing companies in the United States, announce the third round of their wildly popular “Rock Yourself to Sleep” campaign. Initially launched in August 2009, the campaign offers free rooms to touring bands. In this round, six bands will receive two free rooms per night for six weeks at Motel 6 locations across the United States, with two bands being chosen via a free contest running on RockYourselfToSleep.com. The contest will be powered by ReverbNation.com, a leading online music marketing platform.
Bands will have until October 10, 2010 to motivate fans to vote for them in head-to-head style competitions. The ten bands with the most votes will have until October 17, 2010 to have fans vote for them; two winners will be chosen from the five bands with the most votes by a panel of music industry professionals and revealed on October 18.
“We’re thrilled that in a little over a year since its inception, the ‘Rock Yourself to Sleep’ brand has grown into a household name within the music industry and beyond. To have a national tour under our belt, two more tours slated for 2011 and a potential international tour in the summer of 2011 at this stage of the game is an amazing accomplishment, ” states Devin Lasker, Chief Imagination Officer at Primary Wave Music.
“We’re proud of the success of ‘Rock Yourself to Sleep’ and our partnership with Primary Wave Music,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We’re eager to grow our support to more bands to come, knowing that being able to rely on a clean, comfortable room while on tour can really make a difference for young musicians.”
The inaugural 42-city, seven-7 week “Motel 6 Rock Yourself to Sleep Tour,”, an extension of the original campaign, wrapped up this past July. The tour included a contest which found three bands to serve as the opening acts for tour headliner Every Avenue. The contest garnered over 34 million online impressions for Motel 6 and the tour’s co-sponsors including 1800mattress.com. The line-up for the winter 2011 tour will be announced shortly, followed by a tour in the summer of 2011.
About Primary Wave
Primary Wave is one of the largest music publishers and music marketers in the United States. It is a global music company that markets its unique repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Robert Lamm, Jimmy Pankow, and Lee Loughnane of the band Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Lamont Dozier, Daniel Johnston, Steven Curtis Chapman, Holly Knight, Sara and Janna Allen, Justin Furstenfeld/Blue October, Six Degrees, Marvin Hamlisch, The Matrix music production team, Tennessee Ernie Ford and approximately 3,000 titles from a major film music publishing catalog as well as a 50% interest in the original music company Think Music, a joint venture with Pulse Music. In addition, Primary Wave has co-publishing deals with The Airborne Toxic Event, Anberlin, Saving Abel, Shwayze, Albert Hammond jr, New Boyz, John Forte, The Boxer Rebellion, Matt Serletic and Emblem Music Group, Saxon Shore, Steve Morales, Taddy Porter, Patrick Davy, The HitterZz, L.P., The Constellations, Brent James, Barrett Yeretsian and Delfina as well as marketing and administration agreements with Def Leppard, Graham Parker, Katrina and The Waves, Reveille, Valley Lodge, Evolution Entertainment/Twisted Pictures, QED, Team Baby Entertainment, Andy Razaf, Reggie Watts, Ray J and Gregg Allman. Primary Wave is based in New York with offices in Los Angeles and Austin, Texas. For more information, visit http://www.primarywavemusic.com
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 24 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer Wi-Fi Internet access, swimming pools and guest laundry facilities. For more information, visit http://www.motel6.com.