New White Paper Identifies Best Ways to Market to Architects and Designers

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Cleveland marketing firm provides clarity for building product marketers struggling with effective architecture and design (A&D) messaging.

Connecting to Architects and Designers

Because a staggering 75 percent of the building product brands they specify end up being installed, it is crucial that marketers truly understand these audiences in an effort to provide an effective marketing strategy.

Reaching architects, designers and specifiers in a meaningful way can be a daunting task for building product marketers.

Because a staggering 75 percent of the building product brands they specify end up being installed, it is crucial that marketers truly understand these audiences in an effort to provide an effective marketing strategy.

In their latest white paper, “Connecting to Architects & Designers,” Point to Point provides new considerations and insight into these unique influencers, the specification process, and how to develop sound marketing strategies.

“To truly gain traction with architects, designers and specifiers, you must talk to them on their terms,” said Mark Goren, president at Point to Point. “While these audiences are similar, there are some serious nuances to each that should be identified.”

The white paper, based on third-party research and over 15 years of A&D marketing expertise, answers a variety of questions that building product marketers often struggle with, including:

1. How does age segmentation influence decision making?
2. What are the typical research behaviors during the specification process?
3. Which outlets are most influential to architects, designers and specifiers?

This is the second white paper in the building product marketplace by Point to Point. The white paper, “Best Practices for Selling Building Products Through Contractors” was released earlier this month.

To learn how Point to Point uses their experience to help building product marketers succeed, download our white papers or contact us today at 216-364-0469.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit http://www.pointtopoint.com or follow us on Twitter @pointtopointinc.

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Dominic Litten
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