Seattle (PRWEB) September 28, 2010
ivi TV issued a statement today in response to a Complaint filed against it by a group of copyright conglomerates. Case number 10 CV 7415, filed in United States District Court Southern District of New York.
Commenting on the development, ivi TV CEO Todd Weaver said:
"This is a predictable move by big media to try and stifle innovation and technology. We pay broadcasters in accordance with the law, just like cable. This is not about copyright, this is about competition. In an initial knee-jerk reaction, broadcasters fought against cable companies, then joined them. Broadcasters then fought against satellite companies, then joined them. Today, it is our turn. ivi TV pays broadcasters and we increase their viewership. Broadcasters charge more in advertising in return due to the increase in viewers. It is unfortunate that big media chooses to fight innovation that is legal, pays them, and increases their revenue. History keeps repeating itself, however. This is EchoStar (satellite), Slingbox and a litany of other innovations the industry tried, but failed, to sue away. The smart move would be for broadcasters to take a cue from the music industry and innovate rather than litigate, as cable TV goes the way of the landline telephone business."
hal (at) nvpr.com