Razorfish Hires Andrew Crow as Experience Design Vice President

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Industry veteran to lead design practice in West region

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I have a passion for helping brands figure out how to engage with consumers across the entire digital world. The key to helping Razorfish clients build their businesses is by designing ideas and experiences that meet their customers' needs foremost.

Razorfish has hired Andrew Crow, 37, as vice president, Experience Design, for the agency's 500-plus West region. Based in San Francisco, Crow will lead a 15-person design team servicing clients across Razorfish offices in Los Angeles, Portland, San Francisco and Seattle.

Crow's responsibilities will include providing design support for clients such as Intel and Microsoft, growing the West region design team and developing thought leadership. He will apply expertise in areas such as designing for gestural interfaces and mobile devices as well as a passion for developing account teams.

He said, "I have a passion for helping brands figure out how to engage with consumers across the entire digital world. The key to helping Razorfish clients build their businesses is by designing ideas and experiences that meet their customers' needs foremost."

Crow joins Razorfish from Adaptive Path, where he led design teams working with companies such as The Gap, Hewlett-Packard, NASA, Warner Brothers and Zappos. He is a frequent industry speaker at events such as UX Week and UX Intensive, where he teaches interactive design. Follow Andrew at Twitter.com/andrewcrow.

Christian Juhl, president of the Razorfish West region, said, "Andrew Crow will help Razorfish be the first company that CMOs think of when they need to improve a customer experience. His addition to the team will continue to advance the state of the art for experience design."

The Razorfish West region design practice provides skills ranging from customer research to experience design for clients such as Best Buy, Intel, Levi Strauss & Co., Microsoft and MillerCoors. Razorfish's work for G4TV.com recently won a WebAward for Best Entertainment Website, and the Project:Cold website Razorfish designed for Coors Light won the Best Beverages Website award at the International Advertising Competition.

About Razorfish

Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Singapore, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe's VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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Katie Lamkin
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