Sun Devil Auto Joins Facebook

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On Monday, September 27, 2010 Sun Devil Auto a leader in the automotive aftermarket industry “accelerated” to social media with a new Facebook page. To preview the official Sun Devil Auto Facebook page, friends are invited to join on Facebook by searching Sun Devil Auto.

Sun Devil Auto is an Arizona-grown, family-owned and operated auto-repair company offering complete repair in the automotive aftermarket industry. Established in 1978, the company has successfully established an Arizona presence with 21 locations and recently has expanded into the NV and TX markets with 4 and 3 additional stores respectively.

The company’s advertising methods have been conventional over the years. They attribute their success to successfully branding and staying in the public’s eye through print, direct mail and a strong online presence. This week, their marketing and advertising efforts have taken on a new form via Facebook and when marketing director J. Carro was asked about this new direction in social media, she replied, “Our advertising has evolved as our business has in three plus decades. We’re enhancing our brand which effectively captures the Sun Devil Auto of the late 70’s, (home-grown, family-owned, community, grassroots marketing) while also reflecting a more modern-day, sophisticated level of auto repair service: state-of-the art diagnostics, alternative to the dealership, “green” approach to recycling liquids, oil, etc.”

The company will continue to engage in community events and social media and will also maintain traditional methods such as newsprint. Friends are invited to join on Facebook by searching Sun Devil Auto.

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Jacqueline Carro
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