FIDM Fashion College’s Website for Teens Gets a New Look

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FIDM’s has been re-launched with an entirely new design and navigation. There are new articles on all the latest fashion trends and beauty tips, fashion contests, and fashion career advice from fashion design school experts. And just in time for back to school, it’s the place to go for all the latest fall teen fashions.’s dynamic new homepage now has a slideshow with links to all the hot new articles on

The design was inspired by elements of Art Nouveau, Japanese Pop Art, and the creativity I see everyday on the FIDM campus, the popular teen website from FIDM/Fashion Institute of Design & Merchandising, has a gorgeous new look that is better than ever. And just in time for back to school, it’s the place to go for all the latest fall teen fashions. Every page on the site has been redesigned, including the homepage, which now features a dynamic slideshow highlighting new articles each month on cool fashion trends and amazing beauty tips.

“The design was inspired by elements of Art Nouveau, Japanese Pop Art, and the creativity I see everyday on the FIDM campus,” said Art Director Harriet Grant. “Our new look is cleaner and more sophisticated with a definite playful edge.” Plus, the new navigation makes content easy to find.

This month, “Fashion & Beauty” is focused on Fall 2010 styles. “Trend Alert” takes readers to the Style Academy to learn how to make the most out of their wardrobe with all the hottest fall accessories and layering trends for back to school shopping. FIDM Graduates share their expert knowledge on Fall 2010 beauty trends in “Beauty Buzz.”

There is an important section full of opportunities to enter contests and apply for scholarships to attend FIDM. This month, to coincide with the re-launch of the site, Fashion Club is promoting their Back to School “Jumpstart Your Dreams Contest” where entrants compete to win fabulous fashion and beauty prizes. With a deadline of October 15, 2010, entrants are asked to write a short essay of 150 words describing their dream job in the design or entertainment industry—whether it’s fashion, interiors, graphics, or visual arts—and submit it along with a collage depicting the job for their chance to win fabulous designer prizes.

"The contest gives high school students the opportunity to explore their dream career paths in a fun and exciting way,” says Fashion Club Promotions Manager Clarissa Ramirez-Hamm. “Even the seven amazing prize packs were created to offer insight into their chosen career."
And since Fashion Club knows how career-oriented its members are, there is an entire section devoted to the subject. With interviews from successful FIDM Graduates like fashion designer Monique Lhuillier, incredible insight is given to the fashion industry. Industry experts share their fashion career advice on “Ask Career Girl.” is now dedicating a special area just to its members. “Your FC” features member submitted original fashion design sketches and photos. Video footage takes you behind the scenes at Fashion Club photo shoots and events. Plus, readers can submit their fashion questions to the style experts on staff.

“Life@FIDM” is the new home of everything related to FIDM Students: their style, their blogs, the events around campus, and interviews with those who just got accepted.

With four dynamic California campuses, FIDM/Fashion Institute of Design & Merchandising is the premier west coast fashion design college, educating for careers in fashion, graphic design, interior design, and entertainment. FIDM’s graduates include renowned fashion designers like Kevan Hall and Leanne Marshall, Emmy® and Academy Award® award-winning costume designers, top fashion industry executives, and entrepreneurs.


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Lisa Kloetzli
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