Digitaria Partners with Direct Marketing Association for 2010 ECHO Awards Gala

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Renowned Digital Agency joined by comedian Craig Ferguson to host the evening's celebration

Digitaria, a leading digital marketing and technology firm, announces that they will be partnering with The Direct Marketing Association (DMA) for the 2010 ECHO Awards Gala on October 12, at the Moscone Convention Center in San Francisco, CA. Covering all channels of marketing ranging from traditional to digital, the DMA 2010 conference focuses on harnessing data and direct marketing practices to maximize business reach and return on investment.

"The evolution of DMA's conference over the last few decades, and the remarkable array of attendees it attracts, is remarkable," explains Digitaria CEO Dan Khabie. "Our choice to partner with DMA for this year's ECHO Awards Gala was a natural choice, as their progression and forward-thinking mentality mirror exactly with what our business is all about."

The ECHO Awards Gala was established in 1929 as the "Best in Direct Mail" contest.  In 1979, due to interest and the ever-changing marketing landscape, the awards were changed to showcase all types media, not just direct marketing.  Each year over 1,000 marketers participate, with each entry evaluated on creativity, marketing strategy and response, by a panel of professional industry judges from around the world. For this year's ECHO Awards Gala, comedian and late-night television personality Craig Ferguson will host the evening's festivities.

In addition the ECHO Awards Gala, Digitaria's Executive Vice President, Warren Raisch, will be featured speaker at the DMA 2010 conference. Raisch is a 25-year digital veteran and published author who is well-known and respected throughout the digital marketing and technology communities.

"Media convergence is a reality today," says Raisch. "With traditional and digital channels blending together into fully integrated campaigns we now see the world of marketing becoming far more complex and interesting. DMA 2010 is the perfect showcase to see this union of traditional marketing strategies blending with digital solutions."

For more information on DMA 2010, please visit http://www.dma2010.org

About Digitaria
Founded in 1997, Digitaria has remained a pioneer in digital marketing and technology, providing unique, innovative solutions to an array of clients around the world. With deep industry experience and capabilities, Digitaria has undergone exceptional growth to become one of the country's leading full-service digital agencies. Clients include the National Football League, Best Western International, Baltimore Ravens, CBS Corporation, Comcast Corporation, FOX Corporation, Hasbro, Inc., DreamWorks Animations, NBC Universal, Qualcomm, Inc., International Speedway Corporation, WPT Enterprises, Inc., and many others.

Digitaria is headquartered in San Diego with additional offices in, Los Angeles and New York. The company's website is digitaria.com.  In 2010, Digitaria was acquired by JWT, the world's best-known marketing communications brand.  JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT's parent company is WPP.

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Dawn Smith
Digitaria
619-237-5552 ext. 336
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Reena Leone
Digitaria
619-237-5552 ext. 381
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