This is an exciting time to be an inventor. But launching a new product can be intimidating, which is why I formed National Product Placement.
Atlanta, GA (PRWEB) September 30, 2010
National Product Placement consults with small to mid-sized companies, entrepreneurs and inventors, helping them take their new product to market and place it on the shelves in national retailers.
“This is an exciting time to be an inventor,” said Cesar Martinez who founded National Product Placement after more than 25 years representing national and international brands. “But launching a new product can be intimidating, which is why I formed National Product Placement. I have gathered a group of experts who can consult with entrepreneurs on their new product marketing strategy. From product testing to product packaging, we know what retailers are looking for and can help inventors and entrepreneurs navigate the marketplace to get their products placed in national retailers.”
Martinez’ experience spans retail, as a buyer determining what was carried in stores, to brand perspective, as a product marketer working to get items on the shelves. And this is a competitive advantage. He knows what the buyers, who are inundated with products to evaluate, are looking for when considering new products. He knows how to position products to get their attention and the packaging that stands out. He knows the back-of-the-house structure, planning and fulfillment capabilities they’re looking for in choosing a business partner.
Prior to founding National Product Placement, Cesar worked with all the major retailers including Best Buy, Costco, Sam’s, Target and Walmart to put Philips and Magnavox products on their shelves. If you’ve seen or purchased a Philips or Magnavox television, home theater or audio product, you know his work.
As a buyer Cesar considered products for national retailers Target and Mervyns as well as regional department stores, where he made the decisions on what products those retailers would carry. Now he uses that rich experience and his own entrepreneurial spirit to help small to mid sized businesses and inventors place their products on the shelves and in front of consumers.
About National Product Placement:
National Product Placement is a management consulting organization founded and led by industry veteran Cesar Martinez. It specializes in helping small to mid-sized companies place their products in national retailers. National Product Placement looks at products for relevance and advises on packaging impact and shelf placement. The team of experienced marketers evaluates products for fixture presentation and will show inventors how to make the most compelling product pitch and gain placement. They will look at a business and analyze its capacity to compete at a national level. They take a critical look at competition, channel and pricing strategies to suggest negotiating techniques.
National Product Placement uses its inside knowledge of retailers and buyers to consult on all aspects of what it takes to successfully place a product on the shelves at department stores, big-box retailers, national discount chains and warehouse clubs.
For more information, visit nationalproductplacement.com or call Cesar Martinez at 678-793-6645.