Lise Watier to Bring Beauty to Women Through an Online Direct to Consumer Channel with iCongo

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The Brand that Leads the Way to Beauty Takes its First Foray Into E-Commerce

iCongo Inc., a leading e-commerce platform provider with B2C, B2B, multi-channel, Order Management and Marketing systems, announced today that Lise Watier, a leading global beauty brand has selected iCongo’s E-Commerce Platform, Order Management and Comprehensive Marketing Suite as the foundation for its online growth and brand extension.

Lise Watier will soon be launching its online beauty destination for women on the iCongo E-Commerce Platform. With iCongo, Lise Watier will have a robust and flexible platform and suite of tools to create a successful social commerce channel. The online storefront will provide customers with complete self-service access, while supporting social interaction and user contributions, with features such as customer ratings and reviews, user recommendations and social applications. Lise Watier Customer Service representatives will be available via phone and online chat to quickly respond to customer inquiries.

With the iCongo E-Commerce Platform, Lise Watier will leverage a centralized marketing engine allowing content to be accessed and shared for various online marketing activities including microsites, galleries, search marketing, email marketing, promotions and more.

“Lise Watier is eager to become even more accessible to women across Canada by offering them a unique beauty shopping experience through a user-friendly online channel. We have selected iCongo because they have demonstrated how – through both their technology and services – Lise Watier can achieve healthy results and see continual growth by driving greater value for our customers,” stated Serge Rocheleau, CEO of Lise Watier Cosmétiques.

“We are pleased to be working with a globally recognized and leading beauty brand like Lise Watier.The iCongo E-Commerce Platform will provide Lise Watier with a comprehensive suite of marketing and e-commmerce functionality enabling them to drive continual revenue growth for the organization,” added Irwin Kramer, CEO of iCongo.

About Lise Watier
Founded in 1972, Lise Watier Cosmétiques, one of the industry leaders in Canada, specializes in the production and distribution of selective cosmetics, skin care and fine fragrances. The company, headquartered in Montreal, employs more than 150 people and distributes its products in more than 1,300 sales outlets throughout Canada. The investment firm Imperial Capital Corporation has held an equity investment in the Lise Watier Cosmétiques company since March 2007. Visit http://www.lisewatier.com for more information.

About iCongo, Inc.
iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. RIS News recently named iCongo as one of their “Companies to Watch” and Forrester Research just named iCongo a “Strong Performer” in the “The Forrester Wave™: B2C E-Commerce Platforms” iCongo’s clients include many world-renowned retailers and brands. For more information, please visit http://www.icongo.com.

For more information, please contact:
iCongo Inc.
Joshua Ostrega
Tel: (514) 866-2664 X208
Toll Free: (888) 944-2664

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JOSHUA OSTREGA

514-866-2664
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