Traditional multinationals will, in time, be killed by e-commerce. – Peter Drucker
Claremont, Calif. (PRWEB) September 30, 2010
The Drucker Institute at Claremont Graduate University today added a new topic to Drucker Apps, an ongoing conversation about bettering society through effective management and responsible leadership.
This latest addition to Drucker Apps will examine how the Internet is altering the fundamental relationship between businesses and their customers. It was inspired by Blockbuster’s bankruptcy filing last week as a result of its failing to provide customers with the speed and quality that they have learned to value and come to expect in a world of Netflix, Vudu, Apple TV and other online rivals.
As with every installment of Drucker Apps, this online dialogue is informed by the words of Peter F. Drucker, the father of modern management. In this way, Drucker Apps ties the timeless wisdom of one of the great thinkers and writers of the 20th century to the hottest issues of today, all delivered by the latest in 21st-century technology.
“Under e-commerce,” Peter Drucker wrote in his 2002 book Managing in the Next Society, “delivery will become the one area in which a business can truly distinguish itself. It will become the critical ‘core competence.’ Its speed, quality and responsiveness may well become the decisive competitive factor even where brands seem to be entrenched.”
Taking part in the running dialogue will be Lisa Gansky, author of The Mesh: Why the Future of Business is Sharing; Peter Cohan, consultant, author and DailyFinance columnist; and others with insights into this subject.
We invite you to join our Drucker Apps conversation about how the Internet is altering the fundamental relationship between businesses and their customers. We open things up with this question: How has the Internet affected the way your business deals with its customers, and how has it impacted your choices and behavior as a consumer?
To participate, please visit: http://apps.druckerinstitute.com.
About the Drucker Institute
The Drucker Institute at Claremont Graduate University is a think tank and action tank whose purpose is to better society by stimulating effective management and responsible leadership. It does this, in large part, by advancing the ideas and ideals of Peter F. Drucker, the father of modern management.
The Institute acts as a hub for a worldwide network of Drucker Societies: volunteer-driven organizations that are using Drucker’s teachings to bring about positive change in their local communities.
In addition, the Institute maintains a digital archive of Drucker’s papers; undertakes research that builds on Drucker’s writings; offers an annual $100,000 prize for nonprofit innovation; produces curricular material that distills Drucker’s decades of leading-edge thinking, including a management training system called Drucker Unpacked; applies Drucker’s work to current events (through a regular online column in Bloomberg Businessweek by Institute Executive Director Rick Wartzman and through a social media tool called Drucker Apps); and hosts visiting fellows with Drucker-like insights and values.
The Institute is a close affiliate of the Peter F. Drucker and Masatoshi Ito Graduate School of Management, which is training the next generation of leaders and managers to do good while they do well.
For more on the Drucker Institute, please visit: http://www.druckerinstitute.com.