New York, NY (PRWEB) September 29, 2010
DoubleVerify, the pioneer and worldwide leader in online media verification, today announced a new addition to the executive team, C. Eoin Townsend, senior vice president of partnerships and business development. Previously a senior product, services and business operations executive in the online media industry, Townsend leads DoubleVerify’s partnership and collaboration with ad networks and exchanges. He has more than 15 years of experience in designing and launching products as well as in creating and executing business strategies.
Townsend previously led DoubleClick’s international business expansion and product development, and has lived in London, Hong Kong and Japan as he supported its global growth. He was also a VP and GM at ChannelAdvisor, the leading software provider that helps retailers world-wide sell more online through search, comparison shopping, marketplace development and RichMedia. Most recently, Townsend was an active consultant, investor and co-founder of MainStreetSocial, a leading brand safe network focused on local government and community publishing and monetization. He attended the University of Toronto where he studied computer science and economics.
“DoubleVerify partners with ad networks and exchanges to increase the quality of online inventory and promote trust in our industry from all players,” said Oren Netzer, co-founder and CEO of DoubleVerify. “Eoin’s experience and expertise will help us tremendously in our efforts to ensure networks, publishers, DSPs and exchanges are well-equipped with the tools and services they need to drive change and bring more ad dollars online. We’re thrilled to have Eoin as a part of our team because he truly understands what the market needs to move forward.”
Recently, DoubleVerify announced various initiatives in an effort to bring more trust in online advertising, such as the “Advertising Fraud Detection Lab,” a team of online advertising security experts whose primary focus is to find fraudulent online advertising activities, and the first ever “Trust Index” benchmark report. With the goal of bringing accountability, transparency, brand safety and compliance to online advertising, DoubleVerify continues to be the leading technology provider for digital media verification.
DoubleVerify (http://www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.
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