Womens Footwear Discounter Shoe Aficionado Launches Community Retail Destination With 80%20, Steve Madden, Faryl Robin and Bruno Magli

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ShoeAficionado.com takes a new approach to social shopping, creating an engaging experience to enhance the deals.

Shop Your Passion at Up to 75% off retail prices at ShoeAficionado.com

Finally...Shoe-only sample sale site I've been waiting for."

Created to fill a growing need for hard-to-find shoes at discounted prices, Shoe Aficionado (http://www.ShoeAficionado.com) was created as an online oasis for like-minded shoe lovers. Shoe Aficionado works directly with the designers and brands and covers every base a shoe collector could need, from shopping the hottest designers to getting the latest industry news.

"Our motto is 'shop your passion'; we found other community shopping sites to be convenient, but lacking that passionate expertise you find in a specialty boutique," says Kerry-Ann Thompson, Shoe Aficionado co-founder. "It's our goal to merge the modern convenience of online shopping with the unique tips you get from your favorite boutique, along with a little community of like-minded shoppers."

The Shoe Aficionado site is neatly organized into sections; 'Featured Designer' and 'Designer Talk' highlight the creativity that goes into each line, 'Ask A Stylist' gives shoppers the opportunity to interact with a style expert, 'Seen Around Town' shows off the stylish side of the community, and the 'In Step' blog gives readers the scoop on the latest in the world of shoes.

  •     All sales on Shoe Aficionado will be current season items, with pricing up to 75% off of retail prices
  •     Site will feature one Sale Event per week and sales last for 4 days
  •     Shoppers referring their friends receive $10 towards purchases over $100
  •     For a limited time around launch, shoppers will receive 10% off of purchases over $100 up with a coupon code (SHOELAUNCH)
  •     All products are curated by Shoe Aficionado's stylists

"As a shoe lover myself, I just want to bring the best shoes and most convenient shopping experience to our community,” Thompson adds. “And hopefully we can provide them with a little inspiration and information in the process."

Shoe Aficionado launched on September 16, 2010 with Ce Ce Chin’s 80%20 and Ce Ce Chin Collection footwear at up to 75% off retail. Steve Madden and Steven by Steve Madden sale will start September 30, 2010 at 12:00pm EST. Faryl Robin, Charles Jourdan, Bruno Magli and Claudia Ciuti will follow. For further information and to shop the current sale, visit http://www.ShoeAficionado.com.

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K. Brown
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