Razorfish Touts Importance of Business Evolution at 10th Annual Client Summit

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Razorfish holds Summit for clients and employees in Boston, MA on October 12-14

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We want attendees to walk away from the Summit with a basic blueprint for both corporate and personal evolution

Razorfish, one of the largest digital marketing companies in the world, will encourage clients, employees and industry peers to take ownership of transformational change at its 10th Annual Client Summit, taking place at the Boston Sheraton from October 12-14.

The Client Summit is a C-level forum on the state of the art in marketing, technology and design. At the 2010 event, executives such as Brian Dunn, CEO of Best Buy, and Mike Boylson, CMO of JCPenney, will share what it means to be a change catalyst transforming brands and businesses. Speakers also include New York Times best-selling author Jay Dobyns, who will draw upon his experiences as an undercover federal agent in the Hell's Angels to discuss risk-taking and evolving one's career.

"We want attendees to walk away from the Summit with a basic blueprint for both corporate and personal evolution," said Razorfish CEO Bob Lord. "At Razorfish, we know the key to enduring success is learning to embrace change, and we're providing our Summit audience the insight and inspiration needed to transform their businesses through the art of reinvention."

Razorfish and its clients will present real-life case studies showing how new business models and strategies can build a business. Companies such as Axe, Intel, Mercedes-Benz USA and Nike will reflect on how they created new experiences for consumers with innovative approaches to brand building.

In addition, Razorfish will host a Marketing Lab that will showcase new technologies such as a "connected TV lounge" and a touch-enabled AdPod, which demonstrates how digital out-of-home technologies can be integrated in different environments.

During the event, Razorfish will post updates on http://www.twitter.com/razorfish. Summit videos will be uploaded on http://www.razorfish.com after the event.

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe's VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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Katie Lamkin
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