Image Space Media Unveils New In-Image Ad Units

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New online ad units, including images and rich media, offer better options for advertisers.

We added the 'image focus' trigger as a solution to publishers looking to monetize their galleries

Image Space Media (http://www.imagespacemedia.com), the leading provider of In-Image advertising for the Internet, has updated their ad units to include all new text ads, text ads with images, banner ads and rich media ads.

The new ads offer increased ad functionality and feed support. Some improvements include easy integration of third-party rich media and ad tags from partners, browser-type detection to ensure ads are seen on mobile devices, and an “image focus” trigger in addition to the current mouseover trigger.

“We added the ‘image focus’ trigger as a solution to publishers looking to monetize their galleries,” said CEO Jesse Chenard. “With image focus, users who aren’t actively mousing over every image will still see our relevant In-Image ads. Now publishers can earn revenue from their photo galleries.”

These updates create more options for advertisers as well as for viewers of the ads. In addition to choosing between text, text with image, banner and rich media ads, advertisers can customize the background color of banner ads. Advertisers can also specify the advertisement positioning as left, right or middle.

To improve the user experience, the new text ads feature multi-ad functionality, so users can cycle through multiple targeted ads to learn more about a product or offer. The new ads are still permission based, so they will not prevent users from enjoying the content on the page. The ads minimize when the user mouses away from the image and the ads disappear permanently with the close button.

“Our goal as a company has always been to serve advertisers and publishers with the best possible products,” said Chenard. “These new ad units will attract more viewers to our ads, strengthening consumer-brand relationships for advertisers and increasing revenue for publishers.”

About Image Space Media
Image Space Media is the leading provider of In-Image advertising for the Internet, reaching more than 90 million unique users worldwide each month with its ad overlay solution. Image Space Media matches relevant advertisements and images across our network of 7,000 publishers and serves hundreds of millions of impressions per month. Image Space Media provides publishers with additional revenue for their sites and advertisers with an additional pipeline to reach their customers. Image Space Media's unobtrusive In-Image advertising solutions combine relevancy with the brand impact of an evocative visual experience. Founded in 2008 and headquartered in New York, Image Space Media maximizes web advertisement space without compromising content integrity. For more information, please visit http://www.imagespacemedia.com or follow @imagespacemedia on Twitter.

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Tad Davis
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