AccessDNA Changes Name to Inherited Health; Launches New Website

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New name and website reflect the company's new mission of helping people gather, store, and interpret their family health history to identify diseases that run in the family

Today's launch of Inherited Health marks a significant evolution in our business and is a direct response to our user's needs

AccessDNA, Inc., a leading online family health resource, today announced that, effective immediately, it will be operating under the "Inherited Health" name and that it has launched its new product and website at http://www.InheritedHealth.com. Visitors to the new website can safely and securely gather and store family health information and get a personalized view of their hereditary disease risks. This critical information can then be shared with other family members and their doctors to help everyone in the family take a proactive step in managing their health.

"Today's launch of Inherited Health marks a significant evolution in our business and is a direct response to our user's needs," said Lee Essner, Inherited Health's founder and CEO. "The old AccessDNA name and website no longer represented our value proposition as we've shifted focus from being an aggregator of genetic test sellers to a site dedicated to improving the health of our users via the use and analysis of their family health histories. The new Inherited Health name and website more clearly represent our goal of being the #1 online resource for the collection, analysis, and archival of family health history data."

According to a survey by the Center for Disease Control (CDC), approximately 96% of Americans consider knowledge of their family history to be 'very' or 'somewhat' important to their health, while only about 30% actively collect this critical information. To address this concern, the company's new website allows users to effectively build 'a family tree of their health' that contains family health history information, as well as genealogical data. This data is then analyzed by the company's proprietary algorithm to generate a report that provides insight into the family's inherited disease risks and ways to reduce those risks. "We believe that by making it easy for everyone to collect and analyze their family health history and to share this information with other family members and their doctors, we will raise awareness of this vital issue and ultimately save lives," concludes Essner.

As a result of today's announcement, all traffic to http://www.AccessDNA.com will now be redirected to the company's new website at http://www.InheritedHealth.com.

About Inherited Health
Inherited Health is a leading online health resource combining family health history and professional guidance to identify disease risk. We make it easy for consumers to safely and securely gather and store family health information and to get a personalized view of their hereditary disease risks. By providing individuals, their families, and their doctors, with the ability to access and share this critical information, Inherited Health helps everyone in the family take a proactive step in managing their health.

To learn more about Inherited Health, or to start building a family tree of your own health, visit http://www.InheritedHealth.com.

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