Atlanta, GA (Vocus) September 29, 2010
Engauge Chairman Stan Rapp will share his vision for a new era of interactive and direct marketing at the annual Direct Marketing Association Conference and Exhibition October 9–13 in San Francisco.
In the seminar “Reinventing Interactive and Direct Marketing,” Rapp will outline proven techniques for driving higher relevance in digital messaging, boosting qualified leads while reducing costs and using psychological research to promote multi-dimensional messaging.
Rapp is co-founder of Rapp Collins, where he served as CEO for 23 years. He is a member of the Direct Marketing Association Hall of Fame and was named one of the 101 individuals who shaped advertising in the 20th century by Advertising Age. His global bestseller, MaxiMarketing, first predicted the change from mass marketing to a new one-to-one model a generation ago. His latest book, edited for McGraw-Hill, Reinventing Interactive and Direct Marketing, introduces a visionary iDirect Marketing paradigm for the digital era.
Engauge Chief Digital Officer Jeff Hilimire, who has transformed the agency’s Atlanta office into a social media powerhouse, will present “The Automation of Socialization.” This presentation will discuss how to apply the principle of “1 to 1 to Everyone” to brand strategy and proven techniques for growing Facebook communities for national brands. Hilimire will also participate in the “Social Media Face-Off,” a panel of social media gurus tackling the lingering questions and problems that social media marketing faces today.
Engauge executives to present at three program sessions:
- “Reinventing Interactive and Direct Marketing,” Stan Rapp, Monday, October 11 at 11:15 a.m.
- “Social Media Face-Off,” Jeff Hilimire, Monday, October 11 at 4:25 p.m.
- “The Automation of Socialization,” presented by Jeff Hilimire, Wednesday, October 13 at 8:45 a.m.
If you are interested in meeting a representative from Engauge during the DMA conference, please contact Joyce Faulkner at 404.601.4342 (direct), 678.823.5023 (mobile) or by email at jfaulkner(at)engauge(dot)com.
About the Direct Marketing Association (DMA):
The Direct Marketing Association (http://www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
One of the nation’s largest independent marketing agencies, Engauge is forging a new agency model dedicated to Total Engagement among people and brands. Engauge guides a growing roster of clients on the path to realizing the power of digital channels and untraditional marketing by melding technology, creativity and data-driven insights. The agency’s client roster includes Nationwide Insurance, DAD’S Pet Food, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion and more. Engauge, which has offices in Columbus, Atlanta, Pittsburgh, Orlando and Austin, is a portfolio company of Halyard Capital. Learn more about Engauge at http://www.engauge.com.