Monsters are Coming to New York -- AdMonsters, that is: Making Ad Ops Sexy

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First, there was Yahoo! and then came Google. Facebook followed soon after and now online advertising is all about ops or rather, OPS. But what is ops?

Operations is critical to the success and profitability of any online media business today.

First, there was Yahoo! and then came Google. Facebook followed soon after and now online advertising is all about ops or rather, OPS. But what is ops? Even for people within online advertising, ops can be difficult to understand -- and just try explaining it to your friends and family! AdMonsters, the global leader in ad operations and technology, is changing the way we think about ops. Ops is sexy, and the top minds in ops will gather at OPS, the one-of-a-kind conference for the entire online ad ops community. OPS will be held September 30, 2010 in New York.

OPS will unite online ad operations leaders with the rest of the online advertising world, bringing together everyone that knows how important ops is. OPS will be the first open forum focused exclusively on ad operations, and the goal is to expand the AdMonsters community, already widely known as the “Monsters”.

“Quite simply, AdMonsters exists because community is necessary. Operations is critical to the success and profitability of any online media business today, and the experts in the field told us that they needed a broader forum,” said Bowen Dwelle, Founder and CEO of AdMonsters. “The members of this group are the true innovators in online advertising. They work on the leading edge every day, and they don’t a minute to spare for bureaucracy or dead air. They need a place to come together and advance the issues of the day in real time. That’s what OPS is all about.”

Online ad operations has been like the best character actor in most movies, always there supporting the leads, moving the story forward, making it all happen, taking the laughs but few of the prizes. AdMonsters’ mission from day one has been to bring ops out of the back room and into the spotlight. Ad ops used to mean grunt work like trafficking and discrepancies -- but now more than ever, businesses are finding that a deep understanding of ops is a key competitive advantage and the source of increased revenue and profitability.

OPS will take place in New York on September 30, 2010 from 8am-8pm at The Lighthouse at Chelsea Piers. The conference is sold out but registration is still open for those who wish to be put on a waiting list or join for the Monsters Ball from 6PM onwards. Keynote speakers include: Gordon McLeod, President, The Wall Street Digital Network; Edward Montes, EVP, Managing Director US, Havas Media and Jack Myers, Founder, Media Advisory Group. Key sponsors include, Rubicon Project, DoubleClick, PubMatic, OpenX and DoubleVerify.

About OPS
OPS is the premier event bringing together leaders in online advertising, technology and anyone interested in maximizing profitability of an online media business by leveraging operations. As online advertising has grown, Ad Operations has grown as well. Ops used to just be about trafficking and discrepancies, but now everyone in online media understands that operational excellence is necessary for success in today’s online advertising marketplace and from that, OPS was born.

About AdMonsters
AdMonsters is global leader in ad operations and technology. AdMonsters is an integrated trade publisher, event producer, and service provider focused exclusively on online advertising operations and technology.

AdMonsters exists because Community is Necessary with the mission to create a uniquely valuable professional community through events, media, services and membership, driven by its core values of FOCUS, QUALITY, EXPERTISE, and INTEGRITY.

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Nina Mehta
AdMonsters
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