Transpera Brings Mobile Video Advertising to Android

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Transpera, the leading mobile video ad network, today announced the launch of its SDK for Android, giving app developers a simple way to earn the highest-possible CPM in mobile via engaging, high quality video ads from the world’s best-know brands.

Android is the fastest-growing smartphone platform, and consumer demand continues to increase for high quality, innovative apps. Our ad network gives app developers an easy way to generate meaningful revenue from those apps

Transpera’s Easy to Integrate SDK Allows App Developers to
Monetize via High Quality, Engaging Mobile Video Ads.

Transpera, the leading mobile video ad network, today announced the launch of its SDK for Android, giving app developers a simple way to earn the highest-possible CPM in mobile via engaging, high quality video ads from the world’s best-know brands.

“Android is the fastest-growing smartphone platform, and consumer demand continues to increase for high quality, innovative apps. Our ad network gives app developers an easy way to generate meaningful revenue from those apps,” said Alex Galvagni, president and chief operating officer, Transpera. “The Transpera network offers a great consumer experience through optimized video ads, is easy to integrate and generates significantly higher CPM than more traditional display ads.”

According to comScore, Android represents 17 percent of U.S. smartphone subscribers, up from 2.8 percent nine months earlier. The Android Market is home to 100,000 apps and, according to the Q1 2010 Nielsen Mobile Insights, 83 percent of Android users have downloaded apps.

Transpera’s SDK ensures a great consumer experience across all wireless networks and devices through mobile optimized video ad delivery, and app developers benefit from Transpera’s simple integration and small footprint. Ads served through Transpera are from leading premium brand advertisers that consumers know and trust, including Ford Motor Company, Proctor & Gamble, Marriott, Microsoft and Paramount Pictures.

The launch of the Android SDK expands Transpera’s reach beyond iPhone, iPad and iPod Touch to serve the quickly growing Android market. Earlier this week, Transpera announced plans to launch the first mobile video ad network for the BlackBerry Advertising Service.

About Transpera
Transpera is the leading mobile video ad network, enabling app developers to generate the highest CPMs available on mobile via high quality, interactive video ads from leading brands. For brand advertisers, Transpera is The Attention Network, fostering pure, undivided attention between consumers and brands. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital, Labrador Ventures and Blackberry Partners Fund. For more information, visit http://www.transpera.com or follow us on Twitter @transpera.

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