Bakers Square Dishes Out Pink Pies to Benefit Susan G. Komen for the Cure® to Help Fight Breast Cancer

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During October, Bakers Square commits $1 from the sale of every Pink Ribbon French Silk™ Pie to Susan G. Komen for the Cure® to help fight breast cancer

Bakers Square Pink Ribbon French Silk pie

Our goal through the sales of the pies is to help contribute to breast cancer education, research and treatment, and at the same time, offer a fun way for people to support the cause by gathering with friends and family to enjoy a piece of The Best Pie in America®.

Joining the fight against breast cancer just got as easy as pink pie. From Oct. 1 to Oct. 31, Bakers Square Restaurants, a division of American Blue Ribbon Holdings, LLC (ABRH), is supporting the nationwide efforts of Susan G. Komen for the Cure®, the world’s largest breast cancer organization, and pledging a minimum donation of $25,000 from the sale of Pink Ribbon French Silk™ pies. The funds raised at each restaurant will help Komen for the Cure fund life-saving community outreach projects and ground-breaking research grants.

QUOTES:
•“We are proud to support Komen through the sale of our Pink Ribbon French Silk pies,” said Dave Rawn, regional vice president of Bakers Square Restaurants. “Our goal through the sales of the pies is to help contribute to breast cancer education, research and treatment, and at the same time, offer a fun way for people to support the cause by gathering with friends and family to enjoy a piece of The Best Pie in America®.”
•“Significant advancements have been made over the past 30 years, but when someone in the world dies of breast cancer every 69 seconds, there is still much to be done,” said Katrina McGhee, EVP and chief marketing officer for Susan G. Komen for the Cure. “Komen and its corporate partners like Bakers Square are working to put an end to this disease across the globe.”

CORE FACTS:
•For every restaurant or online purchase of the Pink Ribbon French Silk pie during the month of October, $1 will be donated to Susan G. Komen for the Cure. In the first year of dedicating pie sales to support Komen for the Cure, Bakers Square and Village Inn (another division of ABRH) have committed a minimum donation of $25,000 that Komen will allocate across its local Affiliates.
•The Pink Ribbon French Silk pie is the company’s traditional French Silk chocolate pie, the company’s number-one selling pie, and features light and dark pink ribbon sprinkles.
•To receive periodic text messages from Bakers Square, text “pie” to 333222 for pie reminders. Message and data rates may apply.
•There are a total of 45 Bakers Square locations in six states, concentrated in the Upper Midwest region.

BREAST CANCER FACTS:
•Every 23 seconds, someone in the world is diagnosed with breast cancer.
•1 in 8 women in the United States will be diagnosed with breast cancer in her lifetime.
•During 2010, about 207,090 new cases of invasive breast cancer will occur among women in the United States.
•There are about 2.5 million breast cancer survivors alive in the United States today, the largest group of cancer survivors in the country.

INTERVIEWS:
•Interviews available upon request.

About Bakers Square Restaurants
Bakers Square is an award-winning family restaurant concept with 45 locations in the Upper Midwest specializing in award-winning pies and fresh-baked, high-quality menu items for breakfast, lunch and dinner. For over 40 years, Bakers Square has served up The Best Pie in America® and continues to be the leader in developing premium pie offerings that enhance life’s special occasions. To find a Bakers Square in your area, visit the Bakers Square website at http://www.BakersSquare.com.

About American Blue Ribbon Holdings, LLC
Headquartered in Denver, Colorado, American Blue Ribbon Holdings, LLC operates three restaurant concepts under proven and well-recognized brands, Bakers Square, Village Inn and Max & Erma’s– as well as commercial baking subsidiary Legendary Baking. ABR Holdings has 338 restaurants in 29 states, consisting of 227 company-operated restaurants and 111 franchised restaurants.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.

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Kathryn Kaufman
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