Creative Icons from Daniel Pink to Tony Hawk Speak Up in Global Design Discussion

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Thirty Conversations on Design: Worldwide Video Initiative Launches Second Season This Week With 30 New Video Voices

Montage of 30 Conversations on Design Participants (2010)

what single example of design inspires you most?

Business author Daniel Pink and skateboard legend Tony Hawk probably don’t move in the same circles often. But this week they’re just two of 30 distinct voices focusing global attention on the importance of design in our daily lives. Both are participants in the international design forum Thirty Conversations on Design ( that goes live online this week.

The Thirty Conversations on Design ( initiative is an annual discussion to further the role design plays in shaping everyday life. The project will launch all 30 video submissions from an eclectic group of thinkers and creative minds from around the country and world. The 2010 “cast” includes participants as diverse as Google Chief Inspiration Team Manager John Michael Militello, emerging typographer Jessica Hische, celebrity photographer Kwaku Alston and Ami Kealoha from trend spotting world leaders,

“Design isn’t a niche concept anymore,” says Joe Cecere, VP creative director at Little and Company, the design firm behind the initiative. “It’s an influence in our lives that comes from writers and artists, from business people and celebrities. We wanted this year’s conversation to reflect the diversity of people who impact us on a daily basis.”

Thirty Conversations On Design asks 30 participants two simple questions: “what single example of design inspires you most?” and “what problem should design solve next?” Responses are returned in video format and added to the Thirty Conversations on Design website ( where the public can post comments and join the discussion. The ultimate goal of the project is to build an online archive that will serve as a source of inspiration for years to come, and to remind all of us that design is not merely a mechanism to sell stuff to consumers, but rather, in its truest sense, design is a means to improve people’s lives.

Since its launch in 2009, the initiative has attracted the attention and participation of some of the world’s most influential creative professionals and commentators in modern design including Richard Saul Wurman, creator of the TED conference, design legend Massimo Vignelli and FontShop founder Erik Spiekermann.

“This year’s program is unbelievably diverse and very different from where things started last year,” adds Cecere. “We’re excited to see where the conversation goes.”

Check out the videos and learn more about the project here:

About Thirty Conversations on Design (
Thirty Conversations on Design is a global discussion on the increasingly critical role design plays in shaping everyday life. Participants are invited to submit their views in short form video format and come from all walks of life, from designers and architects to writers, business leaders, celebrities and social influencers. Every respondent answers two questions: “what single example of design inspires you most?” and “what problem should design solve next?” 2010 project submissions will be available online September 22, 2010. The discussion was started by Little & Company, a strategic design firm in Minneapolis, Minnesota.


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