Citi Cards Introduces Citi 2g Credit Cards, Enables Customer Choice At Point-Of-Purchase

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Pilot Launch of New Next Generation Citi 2G Credit Cards Allows Customers To Use Reward Points or Cash Rewards Toward Their Purchase With the Push of a Button. B-roll and Card Images Available Via Download at http://www.tmgpr.com/MNR/Citi2GCreditCards

In a move to provide consumers with more options, flexibility and greater control over their credit, Citi Cards, a leading innovator in cards and payment technologies, introduces a new way to redeem reward points or cash rewards with the push of a button at the time of checkout. The national pilot launch of the Citi 2G credit cards utilizes the latest in payment device technology, and features two buttons on the front of the card which allows customers additional choice at the register. The options to choose from include “Regular Credit,” to pay for their purchase with credit as they normally would, or the “Request Rewards” button which would allow them to redeem points or cash rewards with a simple swipe of the card. When the cardholder presses one of the buttons, the card is activated, and the corresponding light will turn on to confirm the option selected.

“People don’t typically think of credit cards as an innovative product, but we are excited to be the first issuer to pilot these advanced technologies and additional choice at checkout through the ‘next generation’ of credit cards,” said Terry O'Neil, Executive Vice President of Citi’s North America Credit Card division. “With Citi’s latest feature, customers now get a credit card that better fits their lifestyle and needs, putting more options right in their hands.”

The size and shape of a standard credit card, Citi 2G cards feature programmable and electronic components, including a battery, an embedded chip, two buttons, and a card-programmable magnetic stripe. Citi 2G cards can be used wherever credit cards are swiped, at millions of merchants worldwide.

Citi 2G credit cards will be available to select Citi cardholders in a November 2010 pilot program. Citi will gather customer feedback with plans to offer the cards on a larger scale in 2011.

Citi plans to leverage technology developed and manufactured by Dynamics Inc., an innovator of advanced payment device cards, for the November 2010 pilot program.

“Citi is at the forefront of embracing and executing new technologies that bring greater value to consumers,” said Jeff Mullen, CEO of Dynamics. “Never before has an issuer brought this type of capability to market, one that allows consumers to choose at the point-of-sale to use points that they’ve earned.”

At Citi, the future is here, and the company is committed to listening closely to its customers to deliver the best, most innovative products and services to help them spend smarter, helping them lead the healthiest financial lives possible.

For more information on Citi 2G credit cards, go to 2g.citicards.com. To view a video on Citi 2G credit cards and download b-roll, soundbites from Terry O'Neil, and card images, go to: http://www.tmgpr.com/MNR/Citi2GCreditCards.

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Elana Gichon Liff

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