Marketers want to understand how Marketing Automation would apply to their own business!
Chicago, IL (PRWEB) October 5, 2010
ApexTwo, online marketing automation, lead generation, and CRM implementation specialists for small and midsized businesses, and marketing technology analysts Raab Associates announced today the release of a freely available new marketing automation assessment tool that provides users with an initial assessment of the applicability of marketing automation technology.
Recognizing that many companies struggle to determine the value of this emerging technology for their organization, the two firms collaborated on this tool in order to give companies a "first blush" on that value.
“Marketers want to understand how Marketing Automation would apply to their own business!” said David Raab, Principal of Raab Associates Inc. “The assessment tool lets them move beyond generalities to highlight specific opportunities for improvement.”
“Although many of the companies we talk to are becoming aware of this new category of software, most need some help in assessing its value,” said Brian Briggs, Managing Director for ApexTwo. "This tool doesn't quite predict an expected ROI, however, it will give you a quantitative assessment of how well it fits your product and sales model."
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