SES Chicago Emphasizes Incorporation of Social Media into Marketing Programs

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Social Media-related Panels to Provide Useful Information for Beginner and Veteran Marketers

Even if you’ve been marketing for decades, you won’t get too far today without a sound online social media strategy, and SES is undoubtedly the show to attend for the latest breaking information and tactics on that subject.

SES Chicago, to be held at the Hilton Chicago from October 18-22, 2010, will feature a plethora of sessions focusing on how to successfully incorporate social media into a marketing program. These sessions are designed to be accessible and practical to both beginning and advanced marketers.

For SES Chicago registration details and rates and to receive the early-bird discount of up to $250, complete the SES Chicago registration form by October 1.

“No marketing strategy wants to miss the boat on social media and how to integrate it into your full online marketing strategy. After attending SES Chicago, marketers will be able to craft a social media strategy that will compliment their corporate environment, integrate it fully with other crucial marketing initiatives, and target their consumer base to a tee,” said Liana “Li” Evans, a presenter at SES Chicago and author of “Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media.” “Whether you’ve been coming to SES since the beginning or you’re a first time attendee, this year’s SES Chicago may very well result in the best ROI your marketing department has ever seen!”

“Clearly, social media is a big topic right now,” explained Mike Grehan, global vice president of content, SES/Search Engine Watch/ClickZ. “Even if you’ve been marketing for decades, you won’t get too far today without a sound online social media strategy, and SES is undoubtedly the show to attend for the latest breaking information and tactics on that subject.”

Among the social media-related sessions at SES Chicago on Tuesday, October 19, are:

Generating New Business Leads with Corporate Blogging, taking place at 11:30 a.m., will remind attendees that one of the most proven social media tools that can directly impact the bottom line is corporate blogging and discuss how companies can tie their blogs to search engine results to help them reach customers when they are online searching for solutions.

Social Integration: Creating Interactive Conversations Across Channels, taking place at 1:30 p.m., will give attendees tips for five things they should be doing to help their business engage consumers and leverage three key channels to create personal, relevant and interactive conversations.

Search & Social Around the World, taking place at 3 p.m., will discuss how social media is making it easier for people to connect and conduct business despite physical location.

Beyond Listening-Establishing & Hitting Metrics with Social Media, taking place at 3 p.m., will discuss how to establish and achieve goals through social media by assigning a dollar amount to friends, followers and fans and tracking those results.

Among the social media-related sessions at SES Chicago on Wednesday, October 20, are:

Search, PR, and the Social Butterfly, taking place at 1 p.m., will discuss how to bridge the old and new worlds of marketing, doing away with the traditional press kit and media list and becoming adept at communicating through online social media with profiles, fans, tweets, friends and followers.

Twitter Nation & Automation, taking place at 3:45 p.m., will focus on how to make enough noise in the huge stream of endless tweets without exhausting the marketing budget. Attendees will learn how to make sure their account doesn’t get banned and effective strategies to outpace competitors.

Killer Facebook Marketing Tactics, also taking place at 3:45 p.m., will discuss how Facebook has recently ballooned to over 500 million members, many of whom are ‘fanatically engaged’ with the social network. Attendees will find out how to be found organically on Facebook and design the optimal Facebook ad.

Among the social media-related sessions at SES Chicago on Thursday, October 21, are:

Social Media 101, taking place at 12 p.m. and featuring Evans as one of the speakers, is an introductory-level session, designed to guide attendees through the complex landscape of social media and how to use social media best practices to effectively leverage their brand.

Social Media Clinic, taking place at 12 p.m., is the ideal session for marketers who have already incorporated social media into their marketing campaigns and want an expert opinion on how to make new friends, increase leads, and get more visibility by adding fresh socialization tools and strategies.

The Business Value of Social Media, taking place at 4:45 p.m., features a discussion about social media and micro-blogging platforms like Facebook, LinkedIn, and Twitter, how they are transforming businesses, customers, colleagues, partners, and everyone linked to them in revolutionary ways, and how to leverage their economic potential.

For SES Chicago registration details and rates and to receive the early-bird discount of up to $250, complete the SES Chicago registration form by October 1.

For more information about SES Chicago, visit http://www.searchenginestrategies.com/chicago/

About SES
Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com.

For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/

For more information, contact:
Greg Jarboe, SEO-PR, Inc.
978-549-9537
Greg(dot)Jarboe(at)SEO-PR(dot)com

Christian Georgeou, Incisive Media
212-457-7844
Christian(dot)Georgeou(at)IncisiveMedia(dot)com

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Angela Man

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