Joanie Rosner-Eugley Joins Saugatuck Technology

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Technology Marketing Professional to Lead new Global Branding Initiative

Joanie brings a wealth of relevant marketing expertise with her – that will be invaluable to us as we broaden the focus of the Saugatuck brand through a variety of new research services, offerings and events that we have planned.

Saugatuck Technology Inc., the global leader in strategic research and consulting services on SaaS, Cloud Infrastructure, Social Computing, and other disruptive IT, today announced that Joanie Rosner-Eugley has joined their team as Director of Marketing.

Ms. Rosner is a seasoned veteran in building brands for a number of technology and software businesses, products and services. Prior to joining Saugatuck, Joanie led global marketing for Iris Wireless, LLC, a leader in mobile texting and cross-border pre-paid credit transfer solutions, where she created the first global mobile service brand strategy for the company and successfully launched the service, multi-culturally.

Previously, she served as director of marketing communications for Warner Books, and has also provided marketing strategies and counsel to a number of established technology and start-up software firms. Earlier she was Founder and CEO of Bauer and Rosner Marketing Communications, where her firm was retained by leading brands such as Readers Digest, Benihana of Tokyo, the NYC Board of Education and F. Schumacher.

In addition, Joanie has taught marketing at The Tobe-Coburn School in New York City and is a speaker on the subject of the creative process at the American Marketing Association. "We are delighted to welcome Joanie to the team," stated Saugatuck founder and CEO Bill McNee. "She brings a wealth of relevant marketing expertise with her - that will be invaluable to us as we broaden the focus of the Saugatuck brand through a variety of new research services, offerings and events that we have planned."

About Saugatuck Technology
Saugatuck Technology, Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including SaaS, Cloud Infrastructure, Open Source and Enterprise Social Computing, among others. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Falmouth, MA, Santa Clara, CA and in Frankfurt, Germany. For more information, please visit http://www.saugatech.com, or call +1.203.454.3900.

To request a briefing with our analysts, contact Chris MacGregor at chris(dot)macgregor(at)saugatech(dot)com.

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