“The response to H2Orange from Longhorn fans and Texas Exes has been amazing,” says H2Orange President and Co-Founder Steve Gurasich.
Austin, TX (PRWEB) October 1, 2010
Longhorn fans are rejoicing as H2Orange®, Purified Texas Water in a unique scale-model replica of the iconic University of Texas at Austin Tower, is now on retail store shelves in Austin, Houston, San Antonio, Corpus Christi, Midland and Odessa. Sales of H2Orange help fund academic scholarships, fellowships and internships at UT. For store locations by city, address or zip code, go to http://www.h2orange.com/locator/store_locator.php.
“The response to H2Orange from Longhorn fans and Texas Exes has been amazing,” says H2Orange President and Co-Founder Steve Gurasich. “With initial distribution just in Austin, we raised more than $20,000 for scholarships in two weeks. We are planning to expand production and distribution to meet the demand,” Gurasich says. A running tally of dollars raised for scholarships will soon be available at http://www.h2orange.com.
H2Orange Purified Texas Water is a product of H2Orange LLC, created by Texas Exes Life Members and GSD&M Idea City co-founders Gurasich and Tim McClure. “We are a start-up company run by family and friends with the ambitious goal of raising $1 million annually for academic scholarships for the next 10 years and beyond,” McClure says. McClure and Gurasich are majority shareholders in H2Orange, and investors include World Golf Hall of Famer and former UT golf prodigy Ben Crenshaw, former NCAA National Championship UT quarterback James Street, and legendary entrepreneur Red McCombs.
H2Orange is the first project to combine an iconic water bottle with funding for academic scholarships at a major university. “H2Orange represents a first-of-its-kind partnership between a cause-marketing movement and the University of Texas at Austin,” UT President William Powers said at the news conference announcing the initiative in July.
According to Gurasich, H2Orange bottles are 100 percent recyclable and carbon credits have been purchased to offset the environmental impact of manufacturing and bottling the water. “Research indicates that people will choose H2Orange over other bottled waters, not buy more water. Every bottle sold will help fund academic scholarships,” Gurasich says.
“Our battle cry is ‘Drink water. Bleed orange.™ Fund scholarships.’ ” McClure says. “And our environmental mantra is to reclaim, recycle, and repurpose. We hope to announce H2Orange in a biodegradable bottle soon, and have plans for a refillable stainless steel bottle as early as next year,” he says. “In the meantime, we hope to reclaim every H2Orange bottle possible, recycle them and repurpose them into products such as book bags and benches. H2Orangebloods have suggested using empty bottles as vases, piggy banks and holiday gifts filled with orange-and-white candies.”
UT fans are spreading the word about H2Orange through social media channels, Texas Exes and H2Orange investor/ambassadors, Gurasich said. “The movement is growing every day, as Longhorn fans join the cause on Facebook and Twitter,” he says. “Our aim is to take word-of-mouth to a new level by rallying UT fans to not only buy the water themselves, but also to tell friends about it and make sure their favorite establishments proudly carry H2Orange.”
For more information about H2Orange, go to http://www.h2orange.com.
H2Orange® is a Purified Texas Water in a bottle that is a scale-model replica of the iconic University of Texas at Austin Tower. Sales of H2Orange will raise millions of dollars for academic scholarships, fellowships, and internships at UT. H2Orange was created by Texas Exes Life Members and GSD&M Idea City co-founders Tim McClure and Steve Gurasich, who are majority shareholders in H2Orange LLC. The start-up company is run by family and friends, and funded by Investor/Ambassadors who include World Golf Hall of Famer and former UT golf prodigy Ben Crenshaw, former NCAA National Championship UT quarterback James Street, and legendary entrepreneur Red McCombs. For more information, go to http://www.h2orange.com.