Blue Lizard Interactive Provides Auto Dealers with a New Tool for their Marketing Efforts

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For many dealers, direct mail works. Blue Lizard wasn't happy with standard industry results and have developed It creates a campaign that provides for many new ways for the prospect to interact with the dealership, which in turn increases dealer opportunities.

Blue Lizard Interactive puts your BRAND in their HANDS...

Millions of pieces of direct mail are sent each month to consumers on behalf of auto dealerships. In many cases the approach is termed as "spray and pray". Blue Lizard Interactive saw the need for a major overhaul of how these campaigns were designed and managed. The Blue Lizard program takes all the traditional success of automotive direct mail and injects it with a huge dose of today's technology.

More so than ever before, consumers are expecting "on demand" information exchange and service. To meet those expectations, took all the best direct mail practices and bolted on solutions that incorporate text messaging, social media, and personalized web landing pages. This gives people more ways than ever to engage the auto dealership staff.

"Deliver a clear and exciting message with many easy ways to engage...that is the key to today's marketing success," explains Cindy Gentry, Founder and President of Blue Lizard Interactive. "Our solutions are designed to make sure that the consumer can respond using methods they use everyday. Those include text messaging, email, and the web," says Gentry. allows for dealerships to market to the audience of their choice. "We offer the dealerships many types of campaigns ranging from a credit pre-qualification solution to a advanced appending of their own dealership DMS list," states Brian Browning, Director of Operations for Blue Lizard Interactive. "Browning goes on to explain "we can pull from the dealer DMS automatically and then append his customer with current address information, apply certain credit attributes, and even design a landing page with an image of the new model of the car they are driving now."

The solutions staff at Blue Lizard are very experienced at handling the campaigns from creation to completion. The goal being to have the dealership marketing dollars produce better results.

Blue Lizard Interactive is a technology and marketing solutions firm based in Northern Kentucky (Cincinnati). They specialize in taking traditional marketing methods and ramping them up using cutting edge technology. Being based in the midwest, Blue Lizard gives you all the results of the big firms without all the "big firm, coastal attitude and price". The Lizard has spent many years perfecting the skills necessary to offer solutions to companies that allow them to focus on their core business and not marketing campaigns.

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Brian Browning
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