Fair Trade USA Launches Student Video Contest

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Spread the Word About Fair Trade Fashion and Win a Trip to Origin

Fair Trade USA invites U.S. students to participate in a video contest to help promote the new Fair Trade Certified fashion label, the first-ever ethical fashion label to introduce social and environmental standards that directly benefit the farmers who grow the cotton and the workers who sew the garments. For the first time, consumers have the power to walk into a store and choose an ethical tee over one made in a sweatshop.

To spread the word and celebrate the launch of the Fair Trade Certified clothing pilot in the United States, Fair Trade USA announces the “Fair Trade Fits” video contest. Students can create a short video that conveys their perspective on Fair Trade Certified apparel, with information and footage provided by Fair Trade USA. The student with the best video will win a trip to visit a farm or factory where Fair Trade clothing is produced. Cotton farms and sewing facilities are located in India, Liberia, Peru, Nicaragua and Costa Rica.

The contest will take place during National Fair Trade Awareness Month in October. To enter and receive the video assets, review the official contest rules and submit an Interest Form by October 10, 2010. Final video entries must be received by October 31, 2010 at 11:59 P.M.
Official Contest Rules:http://bit.ly/FairTradeRules
Interest Form: http://bit.ly/InterestForm

About Fair Trade USA
Fair Trade USA, a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and uplift their communities. Fair Trade USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farmers with tools, training and resources to thrive as international businesspeople. Visit http://www.fairtradeusa.org for more information.

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Stacy Geagan Wagner
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