Celebrity Television Host Forbes Riley Shines On Top of $300 Billion Industry

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International Health & Fitness Expert and one of television’s most successful product spokespersons--Forbes Riley-- takes home three Moxie Awards at the 2010 Electronic Retailing Association (ERA) Awards Gala in Las Vegas

SpinGymin' on the Red Carpet!

“Forbes is clearly at the top of her game, with genuine authenticity and a knack for inspiring and motivating people, it is no surprise to me that Forbes won all three Moxie award.”

Forbes Riley cemented her place in direct response television(DRTV) history as a “Triple Crown” winner at the 2010 ERA Moxie awards--the premiere award for the $300 Billion direct response marketing industry--recognizing the best in television, radio and online DRTV campaigns.

A 2010 National Fitness Hall of Fame Inductee and a 20-year veteran of the DRTV industry--Forbes Riley took center stage, a record three times, as she was awarded “Best Female Presenter of the Year” (Anthony Sullivan, star of Discovery Channel’s “Pitchmen”, was named “Best Male Presenter”). Forbes also took top honors for “Best Live Home Shopping On-Air Guest” for her arm toning fitness sensation SpinGym® on the Home Shopping Network (HSN). Capping off the evening was the Award for “Best Long Form Infomercial of the Year” which recognized the enormously successful “Living Well HealthMaster” with co-hosts Forbes Riley and Montel Williams.

Tristar Products Inc. President and CEO Keith Mirchandani, producer of Living Well HealthMaster commented: “Forbes Riley has hosted two of the highest grossing productions our company (and the DRTV industry)has ever seen. When I need a trusted Host that can lead a show, I look to Forbes. She has infectious enthusiasm, great improvisational timing and a very real personal connection with live audiences—all of which have helped to make our shows highly profitable.”

Guthy-Renker’s Senior V.P. Elliott Segal added, “Forbes is clearly at the top of her game, with genuine authenticity and a knack for inspiring and motivating people, it’s no surprise to me that she won three Moxie awards.”

Forbes Riley’s influence and success continue to grow with her branded line of fitness and lifestyle products, spearheaded by the launch of the Forbes Riley SpinGym® (http://www.MySpinGym.com). Tapped as a CEO to watch this year, she is profiled in the upcoming Forbes Magazine E! Network television special focusing on four of the country’s fastest growing companies: SpinGym®, Skullcandy, Silly Bandz, and Carol’s Daughter. "Got Rich Quick: Outrageous Fortunes" is scheduled to air on E! Network, October 28th, 10:00 p.m. eastern.

As a working mom, Forbes is continually looking for innovative solutions for busy families. The multibillion dollar Schwan Food Company recognized her appeal, and is featuring Forbes, along with her husband and children, in a new nationwide commercial campaign airing this fall promoting Schwan’s – Quality Food Delivered to Your Home. You can also catch Forbes weekly on Bravo’s “Live Better”, an informative talk show promoting healthy lifestyles.

Mercury Media Holdings Senior VP Ted Roderick says “Forbes Riley is on fire! With her proven track record, television network executives would be wise to snatch her up now. She is a franchise in the making.”

Forbes’ dedication to providing unique solutions and innovative products extends beyond her own brand. This fall she is opening the Inventor Dream Center and television production studio in St Petersburg, Florida, to identify products that solve problems or enhance lifestyle. As the daughter of an inventor, Forbes knows how difficult it is for inventors to take their ideas from scribbles on napkins, to marketing campaigns and retail distribution.

While holding an armful of crystal Moxie Awards, Forbes Riley commented-- “Winning awards and being acknowledged by my peers is great, but the real prize is in making a positive impact on people’s lives. This year has truly been amazing, but in my mind… it’s just the beginning.”

About SpinGym® -- Introduced in January 2010, SpinGym® is a unique hand-held fitness product designed for people of all levels of fitness: from athletes to seniors, rehab to recreation. Sales of SpinGym’s® are approaching 500,000 units sold, and SpinGym® is fast becoming a staple of fitness programs with certified instructors offering classes incorporating SpinGym® into aerobic, kickboxing, Spinning and Pilates across the country.

Portable, compact, and weighing less than one pound, SpinGym® is a revolutionary new fitness product. Its award-winning German design combines the physics of inertia and isokinetics to create a completely unique way to train. It will strengthen and sculpt the muscles of the arms, shoulders, back and core in just 5 minutes a day. This principle is called G.R.T., Gyrotronic Resistance Training®, and unlike free weights or gym machines, each rotation of the SpinGym® energizes and activates all the muscles of the upper body simultaneously - a breakthrough in the world of fitness. SpinGym® not only provides resistance, but because of the rotational forces created--it becomes a complete fat melting, calorie burning total body gym. SpinGym™ is offered with fitness and cardio workout instructional DVDs. For more information visit http://www.MySpinGym.com.

About Forbes Riley® -- Forbes Riley® is an award winning TV host, author, 2010 inductee into the National Fitness Hall of Fame and the Founder and CEO of SpinGym LLC. She is a two-time recipient of ERA’s “Best Female Presenter of the Year” (2007, 2010). She is recognized worldwide for hosting several of the most successful product promotions of all time including the Jack Lalanne Juicer and the Living Well HealthMaster with Montel Williams, grossing in excess of $1 billion dollars. Forbes is a regular presence on televisions worldwide as a product spokesperson and television host--appearing on such networks as ESPN, TLC, Fit-TV, Animal Planet, ABC Family, HSN, QVC, The Shopping Channel (Canada), QVC London, IdealWorld (London), and starred in the feature film about raw food called “Super Charge Me!”. Forbes is on a continuing mission to promote health, vitality and fitness as a lifestyle, not a fad. She divides her time between Los Angeles and St. Petersburg, Florida, with her husband and 7 year old twins. For more information about Forbes Riley, please visit http://www.ForbesRiley.com.

Reicol, LLC ~
PR to the Stars
Cyndi Mulligan
727.366.2726

SpinGym®, LLC

http://www.MySpinGym.com
http://www.ForbesRiley.com
727.954.7071

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