Minted Launches 'Jaw-Dropping' 2010 Holiday Card Collection: Best Indie-Designed Cards Chosen From Over 1,370 Competition Entries

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Minted's unique, modern designs printed on the finest paper and completed by stunning details.

We are proud of creating keepsakes for families that reflect not only the highlights of their year, but also their impeccable taste.

Minted (http://www.minted.com/), the leading graphic design social shopping site, announces the launch of over 175 new crowdsourced holiday card designs. The fresh designs were sourced from a global community of indie designers who submitted 1,370 holiday photo cards - the largest number ever - to Minted's 3rd annual holiday card design competition. Minted's community of designers and consumers then voted over a quarter of a million times to identify the best designs for Minted to sell.

The curated assortment, printed on premium paper, again establishes Minted as the online destination for design-savvy consumers. Sure to stand out on mantels everywhere, the holiday cards run the full gamut: from minimalist to modern, from Nordic to Californian, from hand-illustrated to graphical, there truly is something for everyone.

True to its crowdsourcing philosophy, Minted held its first ever Facebook-based contest to source consumer photos to display in cards on the site. The number of sophisticated and enthusiastic entries--over one thousand--was a true testament to the power of Facebook, online community, and the loyalty of Minted customers and photographer community, who wanted their families, children, clients, and even their pets to become a part of Minted.

To accompany its designs, Minted becomes the first online retailer to introduce several stunning design details and innovative formats never seen before in holiday cards. Currently only available in high-end wedding invitation lines, these unexpected details are sure to leap out of the stack of holiday envelopes:

  •     Card Backers: This visually stunning option adds a solid color or pattern to the back of the greeting card for a coordinated and luxurious look.
  •     Slip-In Envelope Liners: These matte, custom-cut envelope liners add uniqueness to any envelope and require just a bit of adhesive to fit into place.
  •     Skinny Wrap™ Address Labels: An innovative return address label that wraps around the top left side of an envelope for a chic burst of color on front and back.
  •     Rounded Corners: This elegant detail is the perfect finishing touch.
  •     Minibook™ Cards: This groundbreaking format features four pages bound by chic grommets into a tabbed book that can accommodate up to seven photos. The booklet can be used to showcase each family member's highlights from the year, favorite recipes from each season, or photos from holiday destinations.
  •     Yearline™ Cards: This top selling card opens to reveal family milestones highlighted in photos with corresponding captions along a timeline of the year.

Minted's signature paper, at 15.5 points, is the thickest in the photo card industry; its 30 percent cotton content adds a luxurious, soft texture usually reserved for fine stationery. In addition, Minted is the only major online retailer that offers photo cards printed on 100 percent post-consumer recycled paper and on pearlescent paper, which offers a subtle shimmer finish.

To combat the inherent craziness of the season, Minted prides itself on having the very best technology to create a simple and interactive experience for consumers. All of Minted's cards are fully customizable--customers can change font, color, type, and often even elements of design. Minted has professional and easily accessible customer service to aid in the ordering and customization process. Minted also offers samples in all colors, free with purchase.

"From the chic card backer to the pop of color when the envelope is opened, receiving a Minted holiday card is what our customers call a 'jaw-dropping' experience," says Mariam Naficy, CEO and founder of Minted. "We are proud of creating keepsakes for families that reflect not only the highlights of their year, but also their impeccable taste."

About Minted's design challenges:
Minted's mission is to allow consumers to discover design genius from all over the world, providing an opportunity for designers to build their careers on merit alone. Minted holds monthly design challenges to source designs from a large global community of designers. The Minted community selects the best designs in a highly competitive and meritocratic process, yielding a top selection of the freshest, finest cards in the world. To that end, Minted's 2010 Holiday Card competition was the company's biggest challenge yet: 1,370 designs were entered, almost half a million votes were cast, and 175 were chosen by Minted's community for sale.

About Minted:
Minted is a venture-backed social commerce company, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed paper products initially focused on the $10 billion stationery, invitations, and cards market.

Minted has radically transformed what consumers now expect in holiday cards, Christmas cards, wedding invitations, save the date cards, birth announcements, baby shower invitations, christening announcements, party invitations, and personal stationery. The company's paper and printing is of the highest quality and it leads the market with the newest formats and most coveted details. Minted's modern designs have been featured in Real Simple, Town & Country, InStyle Weddings, Food & Wine and other major national magazines.

Minted's mission is twofold: create a meritocracy for independent designers to reach consumers with their creative vision, and allow consumers to access a continually fresh assortment of designs and new designers. Simply put, Minted is here to eradicate the boring and tired in the field of design.

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Natasha Sarkisian
Minted
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