New Website Combats Sperm Donor Shortage

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Sydney, NSW, 22 September 2010 – A new website urging men to “Donate don’t waste” has significantly increased sperm donor numbers in New South Wales since its launch by Sydney based fertility clinic Fertility First in June this year.

“Over the past few years the number of “official” Australian sperm donors has rapidly declined from over 100 to less than 30, largely due to changes to the law governing anonymity."

The website, http://www.donatedontwaste.com.au, is the first of its kind and was developed in collaboration with interactive agency Feel Creative to combat the severe shortage in Australian sperm donors.

Since the launch of http://www.donatedontwaste.com.au in June 2010, 381 men have made online applications to be sperm donors, 298 have passed the online screening test and to date three men have passed the stringent medical and psychological requirements and have started donating.

Dr Anne Clark, Medical Director of Fertility First, said, “We are so proud that through this site Fertility First has not only been able to break down myths and misconceptions about becoming a sperm donor, but has also started significantly increasing the donor numbers in Australia.”

Prior to the launch of http://www.donatedontwaste.com.au Fertility First had only been able to recruit two new donors since June 2007, using conventional advertising methods.

Dr Clark went to on say, “Over the past few years the number of “official” Australian sperm donors has rapidly declined from over 100 to less than 30, largely due to changes to the law governing anonymity. To add three new donors to our books in as many months is a fantastic milestone.”

This milestone was officially recognised in August this year when the Interactive Media Awards™ awarded Outstanding Achievement in the category of Health/Nutrition.

The Donate Don’t Waste website was established specifically to:

  •     Explain why sperm donors are needed and outlines the benefits of becoming a donor;
  •     Outline and simplifies the donation process;
  •     Clear up any misconceptions regarding the social and legal implications of becoming a donor;
  •     Educate men in an entertaining manner with regard to the simple lifestyle choices that can help to maximise their fertility.

Further Information:

About Fertility First

Fertility First is based in Hurstville New South Wales and specialises in fertility care for men and women, providing professional advice, assessment and treatment, coupled with leading-edge assisted reproductive technologies.

About Feel Creative

Feel was established in September 2009 by Strategy Director Dylan Kemp and Technical Director Christopher Hang, Feel works with clients such as Nokia, Sony and Sanofi-Aventis offering award winning creative, strategy and development.

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Dr Anne Clark

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