Ensighten and Web Analytics Demystified Publish White Paper Detailing the Future of Digital Data Collection

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Ensighten announces the publication of The Myth of the "Universal Tag", a white paper detailing the challenges associated with tag-based deployments today. The paper details the solutions prodived by a tag management system and explains how a tag management system creates technologically strong and financially wise benefits for end-user enterprises investing in digital measurement, advertising and marketing solutions today.

The emergence of tag management systems simultaneously solve both of these challenges by giving the Enterprise a high-level of visibility and control over all tag-based systems deployments. Ensighten in particular provides the most complete and robust set of tag management tools in the market today.

Ensighten announces the publication of The Myth of the "Universal Tag" and the Future of Digital Data Collection, a white paper by Eric T. Peterson and the world's leading web analytics thought leaders at Web Analytics Demystified.

This white paper describes the challenges associated with tag-based deployments today, details the solution provided by a tag management system, and outlines the core requirements that Web Analytics Demystified believes any company looking for tag management should be asking for during the evaluation process.

"Two of the key challenges facing our clients are the issues of data accuracy and tag management," says Eric T. Peterson, founder and Senior Partner at Web Analytics Demystified, Inc. "The emergence of tag management systems simultaneously solve both of these challenges by giving the Enterprise a high-level of visibility and control over all tag-based systems deployments. Ensighten in particular provides the most complete and robust set of tag management tools in the market today."

"We enable our clients to eliminate the need for IT and developer involvement in the tagging process and dramatically simplify their approach to enterprise data collection governance," said Josh Manion, CEO of Ensighten. "With a single line insert that is identical on all of their pages, on all of their sites worldwide, Ensighten is able to address all of their tag-based solution needs."

The white paper explains how a tag management system creates technologically strong and financially wise benefits for end-user enterprises investing in digital measurement, advertising and marketing solutions today. With tremendous opportunities for companies to invest in tag management systems, this paper aims at clarifying the need for that investment and to help companies make better decisions regarding the choice for tag management solutions. To download the whitepaper, visit http://www.ensighten.com/resources/whitepapers.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former Jupiter Research Analyst, Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions and media properties on the Internet.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit http://www.webanalyticsdemystified.com, email eric.peterson(at)webanalyticsdemystified(dot)com, or call (503) 282-2601.

About Ensighten

Ensighten is a breakthrough tag management technology that solves the rapidly growing problems and complexities of vendor and analytics tagging. Established in 2009, Ensighten's patent-pending technology can be implemented within days, enabling superior data clarity and tracking of online behavior, extending the functionality of vendor tools, reducing vendor switching costs, improving site performance, and virtually eliminating the requirements for tagging-related IT, agency and vendor resources. Ensighten allows IT departments to empower marketers and web analytics specialists to manage updates and customize or remove tags on their own in any technology environment through the intuitive Ensighten Manage interface. As leaders in the web analytics industry for over a decade, Ensighten's founders bring unmatched depth of experience to address the most challenging enterprise requirements.

For more information on Ensighten, please visit http://www.ensighten.com, email info(at)ensighten(dot)com or call 888.553.6744.

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