Greener Expressions Attracts Seed Funding, Start-Up-Seasoned Executive

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The First Integrated Consumer, Business, Non-Profit, and Government Platform for Local Market Sustainability, Start-up Greener Expressions Makes Leap Toward Launch via Newly Acquired Funding and Marketing Executive.

"Jim combines hands-on local market advertising and content management expertise with a track record of building successful marketing teams. We are excited to have him on board," said Greg DiMedio, Greener Expression’s chief executive officer.

Greener Expressions, which specializes in the development of technology, systems, and promotional platforms for building green communities and businesses, today announced that it has procured seed funding and added local market and technology start-up veteran James D'Arcangelo to its team. The two milestones will greatly facilitate the company’s quest to provide tools for aggregating, evaluating, and promoting sustainable businesses, organizations, and communities.

The funding came from a variety of sources, all of whom stepped forward as they believe in Greener Expression’s ability to execute on its charter: to make greener communities a reality through an integrated coalition of motivated consumer, business, and community stakeholders.

In the first execution of its charter, Greener Expressions is spearheading Greener Pittsburgh, a local initiative designed to provide a first stop for citizens and businesses interested in finding greener businesses, organizations, and causes. Greener Pittsburgh blends the best sensibilities of the for-profit, non-profit, and government sectors, giving members of these organizations and individual consumers a platform for celebrating and building healthier, more sustainable communities.

Mr. D'Arcangelo has joined the team to craft and execute business development and marketing strategy. "Jim brings several unique skill sets that will help accelerate the launch and growth of our company," said Greg DiMedio, Greener Expression’s chief executive officer. "He combines hands-on local market advertising and content management expertise with a track record of building successful marketing teams. We are excited to have him on board to help us move smartly into this next stage for Greener Expressions."

Prior to Greener Expressions, Mr. D'Arcangelo was a marketing leader in the Software-as-a Service/cloud space, heading marketing at Aria Systems and Synygy. He built, then lead, the marketing organizations at successful start-ups Traffic.com and Media Metrix. He spent nearly fifteen years in the local market content and advertising space via his sales and marketing executive roles at The Kelsey Group and Verizon.

Mr. D'Arcangelo is a graduate of Princeton University and holds a Master of Science in Marketing from Johns Hopkins University and a Masters of Business Administration from George Washington University where he also conducted doctoral work.

About Greener Expressions

Greener Expressions specializes in the development of technology, systems, and promotional platforms for building green businesses and communities. The company provides tools – to be used by consumers, businesses, non-profits, and government entities - for aggregating, evaluating, and promoting healthier, sustainable businesses, organizations, and communities. More information can be found at http://www.greenerexpressions.com.

Press Contact:
Jim D’Arcangelo
215-520-7579

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Jim DArcangelo

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