PhotoReflect Lab With SuperCart Technology Now Open – Shoot, Upload, Print

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Leader in pro photographer e-commerce solutions launches professional printing lab and simple shopping cart.

As an industry leader for over a decade providing image editing, workflow management and ecommerce selling solutions for the professional photographer, PhotoReflect ( has launched PhotoReflect lab with SuperCart ordering technology. While providing a broad array of the highest quality prints and products for the demanding professional, PhotoReflect with SuperCart offers a new and innovative online ordering experience giving photographers a uniquely streamlined and simplified environment in which to place lab orders. Now, photographers will have a single interface and workflow experience for placing studio orders directly with PhotoReflect and for managing their PhotoReflect online storefront. The SuperCart, along with PhotoReflect’s commitment to quality and competitive pricing, provides a foundation for increasing photographers’ revenue and profitability.

“PhotoReflect provides industry-leading quality and pricing for the discerning photographer,” says Charlie Meyer, Vice President of Sales. Our proprietary SuperCart provides professional photographers with a next generation studio ordering experience for prints and products. PhotoReflect will ship orders directly to a photographer’s studio or drop ship directly to the photographer’s customers.”

Jim Albrecht, Chief Executive Officer of PhotoReflect, adds, “PhotoReflect with SuperCart is one of many exciting new services, features and functions we will launch during the remainder of 2010 and throughout 2011 to continue the tradition of PhotoReflect being a leader in supporting the growth of professional photographers’ businesses.”

About PhotoReflect – PhotoReflect is the easiest and most feature-rich way for photographers to manage their images and workflow, sell their products online, and enjoy a user-friendly experience for ordering studio prints and products of the highest quality at competitive prices directly from the PhotoReflect. For more information, visit

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Charlie Meyer
ExpressDigital, Inc.
888-271-3445 ext. 1121
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