Greystripe’s New Rich Media Mobile Web Ads Outperform Static Mobile Display Ads by 136 Percent

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Company proves effectiveness of large, rich media ads on the mobile web.

Advertisers can now fully engage their audience and mobile web publishers can now maximize revenue.

Greystripe, the leading independent mobile ad network, announced impressive ad performance results from rich media ad units delivered through mobile websites in its rapidly expanding network. The results were collected over the past two months during the beta period and since the launch of Greystripe’s mobile web ad platform, RevMax for Publishers. Greystripe’s large rich media ads are outperforming standard static ads on the mobile web by 136 percent in click through rates, proving size and richness are critical to a mobile ad campaign’s success.

For mobile web publishers, the expansion of Greystripe’s proven rich ad formats to the mobile web means they can now achieve the high CPMs Greystripe has been generating for application developers for over two years. Early publisher partners of Greystripe, including Yellowpages.com, Evite, Dictionary.com and CollegeHumor, have already seen impressive results from Greystripe’s RevMax for Publishers.

“Greystripe’s rich media ads are achieving impressive CPMs for our mobile web properties,” said Lisa Sullivan-Cross, GM Mobile at Dictionary.com. “By pioneering rich media on the mobile web, Greystripe is opening the door for big brands to more deeply engage their audience in Dictionary.com’s mobile web content with premium advertising.”

With Greystripe bringing its entire cache of ads to the mobile web – including its interactive Immersion ads – the network is giving mobile marketers more opportunities to engage a wider audience in premier content.

“At the end of the day, a brand knows that their campaign has been successful in mobile based on performance metrics. The improved results of our gorgeous, rich media ads over small, boring banners is a wake-up-call that the opportunity for mobile is not selling clicks, but engagement and brand immersion.” said Michael Chang, CEO of Greystripe.
“Advertisers can now fully engage their audience and mobile web publishers can now maximize revenue.”

With the expansion to mobile web, brands can also reach their target audiences across platforms including iPhone, Android, iPad and BlackBerry. Greystripe’s proprietary Lightning Technology allows advertisers to develop an ad in standard Flash and have it delivered in HTML5 to iPad, iPhone, and all Android devices.

About Greystripe
Greystripe is the world’s leading independent mobile advertising network. Greystripe delivers the highest engagement for advertisers, the maximum revenue for publishers and app developers, and the best ad experience for users across all major mobile platforms, reaching tens of millions of mobile users.

Greystripe’s proprietary advertising platform currently serves ads into more than 2,500 application titles and mobile websites, supporting over 1,400 handset models globally.

Greystripe was named the MOBI Awards’ Best Mobile Rich Media Network in 2010, E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

For more information, please visit: http://www.greystripe.com.

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Alice Joy
VSC PR for Greystripe
415.677.9125
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